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Why The Lunduke Journal matters
In a sea of ad-filled, Big Tech aligned, highly political Tech Journalism... The Lunduke Journal is an island oasis of nerdiness
November 11, 2023
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Tech News sites overflowing with ads!  Political rants in place of computer articles!  Tech Journalists writing puff pieces about Big Tech!

The state of Technology Journalism is... not great.  To put it mildly.

The Lunduke Journal (Lunduke.Locals.com) is taking a stand -- four key guiding principles that set this publication apart from almost every other Tech News site in existence.

  1. No Advertisements
  2. No Big Tech Influence
  3. No Mixing Politics With Tech
  4. No A.I.

Those may seem like simple rules... but they make all the difference in the world.

No Advertisements

We all know that advertising on Tech Publications is absolutely out of control.  Pages filled with more ads than actual content.

Here's just a few examples of how The Lunduke Journal compares to a selection of other Tech news outlets.  You choose which you would rather read.

ZDNet vs The Lunduke Journal

ZDNet, on the left, is almost entirely advertisements.  The Lunduke Journal, on the right, is 100% just the article (with the exception for the small "Back" button up top).  Clean.  Easy to read.

OMG Ubuntu vs The Lunduke Journal

Both OMG Ubuntu and The Lunduke Journal regularly cover Linux-related news stories.  One is so filled with ads, sometimes it's almost impossible to find the actual article (seriously... find the article in that screenshot on the left... I dare ya).

Once again, The Lunduke Journal... no ads.  Just article.  A title, followed by a tasteful header image for the article... then the article itself.  That's it.  Nothing more.

Phoronix vs The Lunduke Journal

Both Phoronix and The Lunduke Journal cover Open Source and Linux-powered hardware.

Phoronix has three advertisements in view (more if you scroll)... including an auto-played video that covers up the text.  Sure.  You can close the video... if you're lucky.  That sucker doesn't like to close unless you hit that little, tiny "X" just right.

Once again, The Lunduke Journal has nothing but the article.

Be honest.  Look at those screenshots.  Which would you rather read?

We could go on and on here.  Darn near every major Tech Publication on planet Earth is filled to the brim with ads.

Except for The Lunduke Journal.

No Big Tech Influence

Part of having no ads is to make The Lunduke Journal easier on the eyes.  Sure.  That's a bonus.  It is definitely one of the easist to read of the major Tech publications.

But that's simply a side effect -- an added bonus -- of one of the biggest advantages The Lunduke Journal has over nearly every major Tech Publication on Earth:

The Lunduke Journal doesn't take any money from any Tech company.

Not a dime.

Sure, some Big Tech firms have offered to do sponsorships and advertising... but The Lunduke Journal has a firm policy about this.  No money from Tech companies.  No income from advertising.  Ever.  Period.  No exceptions.  No excuses.

Why?  By being free of all advertising and Big Tech money... The Lunduke Journal is able to tell the truth.  Always.

It is entirely because The Lunduke Journal is 100% funded by its readers, that we are free to cover any topic and any organization.  Including some that most outlets are afraid of.

Just a few examples:

Sure.  We can take on Microsoft, Google, and Apple.  But The Lunduke Journal is also not afraid to take on Mozilla, Wikimedia, and any others.  We follow the truth.  No matter where it leads.

Hard facts.  Extensive research.  And nobody can ever -- not ever -- accuse The Lunduke Journal of being in the pocket of any company or organization.

No Mixing Politics With Tech

Every now and then a story comes up where the worlds of Tech and Politics collide.  It happens.  There are times when a Tech Organization does something political... and it becomes relevant to report on it.  Read those three articles above, and you'll find some examples.

But, as a rule, The Lunduke Journal of Technology (Lunduke.Locals.com) avoids politics.

And the results of this rule are striking.  Here's a quick comparison of how a few other outlets compare.

Gizmodo loves politics

Do a search on Gizmodo.com (aka "The Gadget Blog") and you'll find, literally, thousands of articles about "President Trump" -- with many being purely political, with no technical or computer related content whatsoever.

The Register rather likes politics, too!

As a general rule, I tend to like the reporting at The Register.  But, after you scroll past the gigantic banner advertisements, and do a search for political topics (again, such as "Trump")... you'll find thousands of results.

Same with ZDNet (2,438 results for "Trump").  All of these sites, and many others, regularly fill their pages with political content.  Sometimes relevant to Tech... sometimes not.

So.  Moment of truth.  How does The Lunduke Journal fare in this test?

The Lunduke Journal content page.  Zero politics.

Yeah.  You're eyes aren't deceiving you.  "0 articles found" when searching for "Trump".

In fact, you'll find similar results when searching for just about any political phrase (political parties, etc.).  

Because The Lunduke Journal keeps the politics and the Tech separate -- only mentioning politically related topics when it is 100% necessary for a story that is, otherwise, specifically about computers and technology.

And, even then, those mentions are done as little as possible.

Which means, no matter what your political leanings... you can read the articles on The Lunduke Journal without slowly going insane.  Here, you can get a break from the politics.  Just Tech.  All the time.

No A.I.

Which brings us to our final reason why The Lunduke Journal is important... no Artificial Intelligence is used in the creation of... anything.  Ever.

Every image.  Every word.  Every idea.  It all comes from a human mind.

No ChatBots.  No AI image generators.  The Lunduke Journal is human-made, artisinal Tech Journalism.

Many publications (including at least one mentioned earlier in this article) are rapidly moving towards AI-generated Tech content -- they feed press releases into a ChatBot and it spits out an almost completed article for them.  Then they use an AI system to create a header image for the article.

Not The Lunduke Journal.  We draw the line right here.

Subscribers Make This Possible

In order to pull all of this off, The Lunduke Journal relies on subscribers to pay the bills.

Every subscription -- big or small -- goes directly to running the publication.

In fact, the only "promotional material" you will ever find within the pages of The Lunduke Journal... are for The Lunduke Journal itself!

What's even better: The vast majority of articles and shows within The Lunduke Journal never even mention subscriptions in any way.  The articles stand on their own, free from all forms of promotion!

It's pretty spectacular.

A huge thanks to all off you amazing Lunduke Journal Subscribers who make this all possible.

If you haven't picked up your subscription yet, there's no time like the present to support one of the only truly independent, ad-free, AI-free, Big-Tech-free, major Tech Publications left on planet Earth.

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Give the gift of The Lunduke Journal:
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February 08, 2026

Feels like this sometimes out in the world.

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February 08, 2026
79 Million Views in 6 Months for The Lunduke Journal

Welcome to February, all of you amazing nerds!

January was a fun month for The Lunduke Journal (thanks to all of you). For those interested in a little Inside Baseball, I’ve pulled together some stats and charts below.

The short version: Great month. Crazy news stories. Solid growth. Can’t complain!

Revamped Lifetime Wall

Oh! And the “Lifetime Subscriber Wall” is getting a “retro” facelift.

This is what the four Lifetime Walls currently look like:

 

Once that 4th Wall is filled (a little over 75% of the way there as of this morning), I’ll be introducing the new designs (for all the walls) along with the starting of Wall Number 5.

Each Wall now has its own, distinct look and theme. Very Retro Computer-y. You’re going to dig it.

To make that “Wall Number 5” get here as fast as possible, I’ve gone ahead an reinstated the “$89 Lifetime Subscriber” deal. But only until Wall Number 4 is full.

Want to be on the Wall? If you don’t have a Lifetime Subscription, grab one. If you already have one, email me (bryan at lunduke.com) to let me know how you want your name to be displayed.

Once Wall 4 is full, the Super-Mega-Ultra Discounted Lifetime Subscription goes back to regular price. And, the next day, the new Lifetime Wall design appears at the end of new shows.

At the current rate, I expect that to happen in the next couple days.

Stats for January, 2026

Now let’s look at the stats for January.

Can’t lie. I’m pleased.

  • 30 new shows (just shy of one new show every day)

  • 15.2 Million views (including podcast downloads)

  • 2,326 new subscribers

The most popular story of January, 2026:

Taking a high level view: This means that, in the last 6 months (Aug ‘25 - Jan ‘26), The Lunduke Journal has had:

  • 79.4 Million views

  • 21,694 new subscribers

Bonkers, right?

Here’s a chart of “views” for last 6 months:

Image
 

The long-term trend continues to be solidly upward, with February (in the first 7 days, so far) currently tracking slightly ahead of January.

For those interested in the specific platforms: The Lunduke Journal is seeing the most growth on X and the Audio Podcast.

Here’s a combined subscriber chart for January (up 2,326 subscribers from the month prior):

Image
 

Wild. It is truly amazing to me how widely these stories are spreading nowadays.

Over 15 million. In one month.

These are numbers that most of the big, “Main Stream” Tech Journalists could only dream of.

The reach of The Lunduke Journal, thanks to all of you, is now wildly exceeding any other publication I have ever worked with.

Even though most “Main Stream” Tech Journalists are refusing to cover some of the biggest stories in Tech… those stories are still getting out there.

They are being seen. Far and wide.

Thanks to all of you.

-Lunduke

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January 31, 2026
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I’ll make this quick: The $89 Lifetime Subscription offer for The Lunduke Journal ends at midnight tonight (Saturday, January 31st).

Once the calendar reads “February” — poof — the deal is gone.

If you wanted to save 70% on a Lifetime Subscription, these are your final hours.

A huge thank you to everyone who has signed up during this crazy deal. We are this close to filling up the 4th Lifetime Subscriber Wall (there’s a possibility it might fill up in the next few hours).

Far beyond anything I was expecting. All of you are absolutely amazing. The Lunduke Journal would not be possible without you.

If you were on contemplating grabbing that Lifetime Sub, I’d jump on it right now. The price goes back up to normal ($300) in about 12 hours or so.

Get it while it’s cheap!

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Read full Article
January 30, 2026
The End of the $89 Lifetime Sub is Nigh!

Quick reminder: The massive deal The Lunduke Journal has been running — 70%+ off Lifetime Subscriptions, 50% off all other subscriptions — ends after tomorrow (Saturday, January 31st).

Considering that, here are the steps I recommend:

  1. Grab the $89 Lifetime Subscription before it ends tomorrow night.

  2. High five yourself for saving money and supporting Indie Tech Journalism.

  3. Maybe… grab a donut?

That is all.

-Lunduke

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