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Why The Lunduke Journal matters
In a sea of ad-filled, Big Tech aligned, highly political Tech Journalism... The Lunduke Journal is an island oasis of nerdiness
November 11, 2023
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Tech News sites overflowing with ads!  Political rants in place of computer articles!  Tech Journalists writing puff pieces about Big Tech!

The state of Technology Journalism is... not great.  To put it mildly.

The Lunduke Journal (Lunduke.Locals.com) is taking a stand -- four key guiding principles that set this publication apart from almost every other Tech News site in existence.

  1. No Advertisements
  2. No Big Tech Influence
  3. No Mixing Politics With Tech
  4. No A.I.

Those may seem like simple rules... but they make all the difference in the world.

No Advertisements

We all know that advertising on Tech Publications is absolutely out of control.  Pages filled with more ads than actual content.

Here's just a few examples of how The Lunduke Journal compares to a selection of other Tech news outlets.  You choose which you would rather read.

ZDNet vs The Lunduke Journal

ZDNet, on the left, is almost entirely advertisements.  The Lunduke Journal, on the right, is 100% just the article (with the exception for the small "Back" button up top).  Clean.  Easy to read.

OMG Ubuntu vs The Lunduke Journal

Both OMG Ubuntu and The Lunduke Journal regularly cover Linux-related news stories.  One is so filled with ads, sometimes it's almost impossible to find the actual article (seriously... find the article in that screenshot on the left... I dare ya).

Once again, The Lunduke Journal... no ads.  Just article.  A title, followed by a tasteful header image for the article... then the article itself.  That's it.  Nothing more.

Phoronix vs The Lunduke Journal

Both Phoronix and The Lunduke Journal cover Open Source and Linux-powered hardware.

Phoronix has three advertisements in view (more if you scroll)... including an auto-played video that covers up the text.  Sure.  You can close the video... if you're lucky.  That sucker doesn't like to close unless you hit that little, tiny "X" just right.

Once again, The Lunduke Journal has nothing but the article.

Be honest.  Look at those screenshots.  Which would you rather read?

We could go on and on here.  Darn near every major Tech Publication on planet Earth is filled to the brim with ads.

Except for The Lunduke Journal.

No Big Tech Influence

Part of having no ads is to make The Lunduke Journal easier on the eyes.  Sure.  That's a bonus.  It is definitely one of the easist to read of the major Tech publications.

But that's simply a side effect -- an added bonus -- of one of the biggest advantages The Lunduke Journal has over nearly every major Tech Publication on Earth:

The Lunduke Journal doesn't take any money from any Tech company.

Not a dime.

Sure, some Big Tech firms have offered to do sponsorships and advertising... but The Lunduke Journal has a firm policy about this.  No money from Tech companies.  No income from advertising.  Ever.  Period.  No exceptions.  No excuses.

Why?  By being free of all advertising and Big Tech money... The Lunduke Journal is able to tell the truth.  Always.

It is entirely because The Lunduke Journal is 100% funded by its readers, that we are free to cover any topic and any organization.  Including some that most outlets are afraid of.

Just a few examples:

Sure.  We can take on Microsoft, Google, and Apple.  But The Lunduke Journal is also not afraid to take on Mozilla, Wikimedia, and any others.  We follow the truth.  No matter where it leads.

Hard facts.  Extensive research.  And nobody can ever -- not ever -- accuse The Lunduke Journal of being in the pocket of any company or organization.

No Mixing Politics With Tech

Every now and then a story comes up where the worlds of Tech and Politics collide.  It happens.  There are times when a Tech Organization does something political... and it becomes relevant to report on it.  Read those three articles above, and you'll find some examples.

But, as a rule, The Lunduke Journal of Technology (Lunduke.Locals.com) avoids politics.

And the results of this rule are striking.  Here's a quick comparison of how a few other outlets compare.

Gizmodo loves politics

Do a search on Gizmodo.com (aka "The Gadget Blog") and you'll find, literally, thousands of articles about "President Trump" -- with many being purely political, with no technical or computer related content whatsoever.

The Register rather likes politics, too!

As a general rule, I tend to like the reporting at The Register.  But, after you scroll past the gigantic banner advertisements, and do a search for political topics (again, such as "Trump")... you'll find thousands of results.

Same with ZDNet (2,438 results for "Trump").  All of these sites, and many others, regularly fill their pages with political content.  Sometimes relevant to Tech... sometimes not.

So.  Moment of truth.  How does The Lunduke Journal fare in this test?

The Lunduke Journal content page.  Zero politics.

Yeah.  You're eyes aren't deceiving you.  "0 articles found" when searching for "Trump".

In fact, you'll find similar results when searching for just about any political phrase (political parties, etc.).  

Because The Lunduke Journal keeps the politics and the Tech separate -- only mentioning politically related topics when it is 100% necessary for a story that is, otherwise, specifically about computers and technology.

And, even then, those mentions are done as little as possible.

Which means, no matter what your political leanings... you can read the articles on The Lunduke Journal without slowly going insane.  Here, you can get a break from the politics.  Just Tech.  All the time.

No A.I.

Which brings us to our final reason why The Lunduke Journal is important... no Artificial Intelligence is used in the creation of... anything.  Ever.

Every image.  Every word.  Every idea.  It all comes from a human mind.

No ChatBots.  No AI image generators.  The Lunduke Journal is human-made, artisinal Tech Journalism.

Many publications (including at least one mentioned earlier in this article) are rapidly moving towards AI-generated Tech content -- they feed press releases into a ChatBot and it spits out an almost completed article for them.  Then they use an AI system to create a header image for the article.

Not The Lunduke Journal.  We draw the line right here.

Subscribers Make This Possible

In order to pull all of this off, The Lunduke Journal relies on subscribers to pay the bills.

Every subscription -- big or small -- goes directly to running the publication.

In fact, the only "promotional material" you will ever find within the pages of The Lunduke Journal... are for The Lunduke Journal itself!

What's even better: The vast majority of articles and shows within The Lunduke Journal never even mention subscriptions in any way.  The articles stand on their own, free from all forms of promotion!

It's pretty spectacular.

A huge thanks to all off you amazing Lunduke Journal Subscribers who make this all possible.

If you haven't picked up your subscription yet, there's no time like the present to support one of the only truly independent, ad-free, AI-free, Big-Tech-free, major Tech Publications left on planet Earth.

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The futility of Ad-Blockers

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It's a fascinatingly annoying cycle. And there's only one viable way out of it.

Looking for the Podcast RSS feed or other links? Check here:
https://lunduke.locals.com/post/4619051/lunduke-journal-link-central-tm

Give the gift of The Lunduke Journal:
https://lunduke.locals.com/post/4898317/give-the-gift-of-the-lunduke-journal

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openSUSE says "No Lunduke allowed!"

Those in power with openSUSE make it clear they will not allow me anywhere near anything related to the openSUSE project. Ever. For any reason.

Well, that settles that, then! Guess I won't be contributing to openSUSE! 🤣

Looking for the Podcast RSS feed or other links?
https://lunduke.locals.com/post/4619051/lunduke-journal-link-central-tm

Give the gift of The Lunduke Journal:
https://lunduke.locals.com/post/4898317/give-the-gift-of-the-lunduke-journal

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"Andreas Kling creator of Serenity OS & Ladybird Web Browser" - Lunduke’s Big Tech Show - September 13th, 2023 - Ep 044

This episode is free for all to enjoy and share.

Be sure to subscribe here at Lunduke.Locals.com to get all shows & articles (including interviews with other amazing nerds).

"Andreas Kling creator of Serenity OS & Ladybird Web Browser" - Lunduke’s Big Tech Show - September 13th, 2023 - Ep 044

BTW - I use Arch!

Never thought i'd say that. I'm more of a Linux Mint kind of person, but Omarchy looked so interesting.

My daughter's 2013 Macbook Air - that I spent good money for as her high school graduation present - is in perfect condition. It helps that she hasn't touched it in years. But seriously, this computer is mint. It's just 12 years old and Apple stopped supporting it with OS security update a year ago.

All my Macs will eventually be Linux machines. This is the first one. The installation went flawless.

I can't tell you much yet - as the VERY first thing I did was come here to inform you all -- that I use Arch ;)

Oh, and the caps lock button doesn't work. Weird. But the screen is beautiful - I don't know if it's Arch or Omarchy, but Chrome doesn't look "Linux Fugly" like normal.

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Found a great video essay/documentary on the history of PPC. Good stuff.

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November 06, 2025
50% off Lunduke Journal subs extended through Nov 10th

Just a quick heads up:

The Lunduke Journal has a 50% off discount on all types of subscriptions — Monthly, Yearly, and The World Famous Lifetime Subscriptions (tm). And that discount has been extended through this coming Monday (November 10th).

Just for kicks.

All of the details are right here.

Or you can always go to Lunduke.com and click the fancy-shmancy “50% off” link.

Here’s a map on how to find that link.

 

Think of it like a treasure map. Only better. Because you don’t need to stand up and walk. Walking is hard.

-Lunduke

Read full Article
November 01, 2025
$3/Month, $27/Year, $150/Lifetime for The Lunduke Journal

For those who missed it:

50% off Lunduke Journal subscriptions through Monday (Nov 3rd).

At half-off, that means the price of a full Lunduke Journal is:

  • $3 / Month (normally $6)
  • $27 / Year (normally $54)
  • $150 / Lifetime (normally $300)

No matter which subscription you choose, you get all of the perks.

Plus, Lifetime Subscribers get two extra goodies:

Pick whichever type of subscription you want, get some cool perks, feel awesome about supporting Big-Tech Free, non-Woke Tech Journalism.

-Lunduke

Read full Article
October 30, 2025
50% Off The Lunduke Journal through Nov 3rd

Holy moly, there’s a lot of new Free Subscribers to The Lunduke Journal!

As a way of saying “Welcome!” to all of you new people, here’s a little (well… big) discount on full subscriptions.

50% off all types of Subscriptions (Monthly, Yearly, and Lifetime) through November 3rd (Monday).

All of these discounted Subscriptions come with all of the perks:

  • DRM-Free MP4 Downloads of all videos.

  • Full access to the exclusive forum.

  • And a bunch of nerdy eBooks.

Scroll down. Pick whichever subscription type makes sense to you — ranging from a $3 monthly sub… to a Lifetime subscription (I highly recommend picking one up, it is so choice).

Then grab some of those perks and pat yourself on the back for keeping truly independent, Big-Tech free Tech Journalism alive and kicking!

50% Off Yearly or Monthly Subscriptions:

Available via both Locals and Substack. (This includes full access the community Forum, and all other perks.)

That means $3 / Month. Or $27 / Year (which works out to $2.25 / Month).

Via Lunduke.Locals.com:

Via Lunduke.Substack.com:

Note: You can also grab a Monthly subscription via X, YouTube, or Patreon. There’s no way to offer a discount on those platforms. But those are still good options!

The Famous Lifetime Subscription:

The “World Famous Lunduke Journal Lifetime Subscription” is exactly what it sounds like. Pay once and get full access to The Lunduke Journal. For life.

Now, through Monday, November 3rd, you can snag one at a crazy discount. Normally these are $300… but you can grab one for $150. (You can also pay more if you’d like to donate a little extra.)

The Lifetime Subscription can be obtained via Locals, Substack, or using Bitcoin. All three options work great and are super easy (& all three include access to all of the perks). Scroll down and choose your option.

Note: The Lifetime Subscription only applies to Substack and Locals. Other platforms (such as X, Patreon, & YouTube) do not provide the functionality necessary to create Lifetime Subscriptions.

How to get a Lifetime Subscription via Locals:

  1. Go to Lunduke.Locals.com/support.

  2. Select “Give Once“.

  3. Enter “150“ (or more) into the amount field.

  4. After checking out, Lunduke will toss you an email once your account is set to full lifetime status. (This usually happens within a few hours.)

How to get a Lifetime Subscription via Substack:

  1. Go to Lunduke.Substack.com/subscribe.

  2. Select the “Lifetime Subscription” option.

  3. After checking out, Lunduke will toss you an email once your account is set to full lifetime status. (This usually happens within a few hours.)

If you would also like full, Lifetime access to Lunduke.Locals.com (which is included):

  1. Make a free account on Lunduke.Locals.com.

  2. Email “bryan at lunduke.com” with the email address you use on both Substack and Locals (can be different email addresses).

  3. Lunduke will toss you an email once your account is set to full lifetime status on Locals.

How to get a Lifetime Subscription with Bitcoin:

You can also obtain a Lifetime Subscription via Bitcoin.

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  • Email “bryan at lunduke.com” with the following information: What time you made the transaction, how much was sent (in Bitcoin), and the email address you use (or plan to use) on Locals.com or Substack.com (or both).

No matter which type of subscription you choose, thank you for your support! Every subscription goes directly towards keeping The Lunduke Journal running well into the future.

-Lunduke

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