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Why The Lunduke Journal matters
In a sea of ad-filled, Big Tech aligned, highly political Tech Journalism... The Lunduke Journal is an island oasis of nerdiness
November 11, 2023
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Tech News sites overflowing with ads!  Political rants in place of computer articles!  Tech Journalists writing puff pieces about Big Tech!

The state of Technology Journalism is... not great.  To put it mildly.

The Lunduke Journal (Lunduke.Locals.com) is taking a stand -- four key guiding principles that set this publication apart from almost every other Tech News site in existence.

  1. No Advertisements
  2. No Big Tech Influence
  3. No Mixing Politics With Tech
  4. No A.I.

Those may seem like simple rules... but they make all the difference in the world.

No Advertisements

We all know that advertising on Tech Publications is absolutely out of control.  Pages filled with more ads than actual content.

Here's just a few examples of how The Lunduke Journal compares to a selection of other Tech news outlets.  You choose which you would rather read.

ZDNet vs The Lunduke Journal

ZDNet, on the left, is almost entirely advertisements.  The Lunduke Journal, on the right, is 100% just the article (with the exception for the small "Back" button up top).  Clean.  Easy to read.

OMG Ubuntu vs The Lunduke Journal

Both OMG Ubuntu and The Lunduke Journal regularly cover Linux-related news stories.  One is so filled with ads, sometimes it's almost impossible to find the actual article (seriously... find the article in that screenshot on the left... I dare ya).

Once again, The Lunduke Journal... no ads.  Just article.  A title, followed by a tasteful header image for the article... then the article itself.  That's it.  Nothing more.

Phoronix vs The Lunduke Journal

Both Phoronix and The Lunduke Journal cover Open Source and Linux-powered hardware.

Phoronix has three advertisements in view (more if you scroll)... including an auto-played video that covers up the text.  Sure.  You can close the video... if you're lucky.  That sucker doesn't like to close unless you hit that little, tiny "X" just right.

Once again, The Lunduke Journal has nothing but the article.

Be honest.  Look at those screenshots.  Which would you rather read?

We could go on and on here.  Darn near every major Tech Publication on planet Earth is filled to the brim with ads.

Except for The Lunduke Journal.

No Big Tech Influence

Part of having no ads is to make The Lunduke Journal easier on the eyes.  Sure.  That's a bonus.  It is definitely one of the easist to read of the major Tech publications.

But that's simply a side effect -- an added bonus -- of one of the biggest advantages The Lunduke Journal has over nearly every major Tech Publication on Earth:

The Lunduke Journal doesn't take any money from any Tech company.

Not a dime.

Sure, some Big Tech firms have offered to do sponsorships and advertising... but The Lunduke Journal has a firm policy about this.  No money from Tech companies.  No income from advertising.  Ever.  Period.  No exceptions.  No excuses.

Why?  By being free of all advertising and Big Tech money... The Lunduke Journal is able to tell the truth.  Always.

It is entirely because The Lunduke Journal is 100% funded by its readers, that we are free to cover any topic and any organization.  Including some that most outlets are afraid of.

Just a few examples:

Sure.  We can take on Microsoft, Google, and Apple.  But The Lunduke Journal is also not afraid to take on Mozilla, Wikimedia, and any others.  We follow the truth.  No matter where it leads.

Hard facts.  Extensive research.  And nobody can ever -- not ever -- accuse The Lunduke Journal of being in the pocket of any company or organization.

No Mixing Politics With Tech

Every now and then a story comes up where the worlds of Tech and Politics collide.  It happens.  There are times when a Tech Organization does something political... and it becomes relevant to report on it.  Read those three articles above, and you'll find some examples.

But, as a rule, The Lunduke Journal of Technology (Lunduke.Locals.com) avoids politics.

And the results of this rule are striking.  Here's a quick comparison of how a few other outlets compare.

Gizmodo loves politics

Do a search on Gizmodo.com (aka "The Gadget Blog") and you'll find, literally, thousands of articles about "President Trump" -- with many being purely political, with no technical or computer related content whatsoever.

The Register rather likes politics, too!

As a general rule, I tend to like the reporting at The Register.  But, after you scroll past the gigantic banner advertisements, and do a search for political topics (again, such as "Trump")... you'll find thousands of results.

Same with ZDNet (2,438 results for "Trump").  All of these sites, and many others, regularly fill their pages with political content.  Sometimes relevant to Tech... sometimes not.

So.  Moment of truth.  How does The Lunduke Journal fare in this test?

The Lunduke Journal content page.  Zero politics.

Yeah.  You're eyes aren't deceiving you.  "0 articles found" when searching for "Trump".

In fact, you'll find similar results when searching for just about any political phrase (political parties, etc.).  

Because The Lunduke Journal keeps the politics and the Tech separate -- only mentioning politically related topics when it is 100% necessary for a story that is, otherwise, specifically about computers and technology.

And, even then, those mentions are done as little as possible.

Which means, no matter what your political leanings... you can read the articles on The Lunduke Journal without slowly going insane.  Here, you can get a break from the politics.  Just Tech.  All the time.

No A.I.

Which brings us to our final reason why The Lunduke Journal is important... no Artificial Intelligence is used in the creation of... anything.  Ever.

Every image.  Every word.  Every idea.  It all comes from a human mind.

No ChatBots.  No AI image generators.  The Lunduke Journal is human-made, artisinal Tech Journalism.

Many publications (including at least one mentioned earlier in this article) are rapidly moving towards AI-generated Tech content -- they feed press releases into a ChatBot and it spits out an almost completed article for them.  Then they use an AI system to create a header image for the article.

Not The Lunduke Journal.  We draw the line right here.

Subscribers Make This Possible

In order to pull all of this off, The Lunduke Journal relies on subscribers to pay the bills.

Every subscription -- big or small -- goes directly to running the publication.

In fact, the only "promotional material" you will ever find within the pages of The Lunduke Journal... are for The Lunduke Journal itself!

What's even better: The vast majority of articles and shows within The Lunduke Journal never even mention subscriptions in any way.  The articles stand on their own, free from all forms of promotion!

It's pretty spectacular.

A huge thanks to all off you amazing Lunduke Journal Subscribers who make this all possible.

If you haven't picked up your subscription yet, there's no time like the present to support one of the only truly independent, ad-free, AI-free, Big-Tech-free, major Tech Publications left on planet Earth.

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Lunduke's Birthday! Woo!

Wooo! Today is Lunduke’s birthday! Want to help celebrate this most excellent of holidays? Here’s some totally radical ideas!

1) Share some links to Lunduke Journal shows.

Bonus points if you share those shows to the type of places where people would get mad about it. 🤣

The “Open Source is Anti-Free Speech” video is a great choice. Just remember to take screenshots… because some sites will censor those links faster than you can blink (be sure to let me know if they do censor).

2) Grab a Subscription

Gotta keep the lights on here at The Lunduke Journal! And, shoot, there’s no better gift than the gift of Big-Tech-Free Journalism. 😎

Plus… for the rest of February there’s some massive discounts (like 50% off).

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So, you know, win-win!

Now, if you’ll excuse me, I’m going to go eat some BBQ. Because… birthday.

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For February: 50% off Subscriptions, 50% off DRM-Free Downloads, Lifetime Subscriptions available

2025 is off to an amazing start for The Lunduke Journal.

The number of people getting their Big-Tech-Free Tech News from The Lunduke Journal is shooting through the roof. Subscriptions (of every kind) are soaring.

And The Lunduke Journal is now available on a wide variety of platforms — with our core community area now consolidating on our own, self-hosted forum (which is exclusively available to subscribers).

With the tidal wave of new people — many of you wanting access to the new, exclusive Forum — I want to make it as easy as possible for everyone to become a part of what we are doing. Time to do something a bit crazy. Massive discounts on subscriptions (I mean… huge). For the entire month of February.

Yup. The whole gosh darned month.

If it’s February, the discounts below are all available. Choose whatever works best for you. Then feel awesome about supporting truly independent Tech Journalism.

50% Off Yearly Subscription:

50% off a Yearly subscription to The Lunduke Journal via both Locals and Substack. (This includes full access to the community Forum.)

That’s $2.25 per month. Pocket change.

50% Off DRM-Free, MP4 Downloads:

Want to be able to download every show The Lunduke Journal releases (and watch them on whatever device you like)? Yeah. You can do that. For 50% off.

Note: This DRM-Free download option does not include access to the Forum. This option is strictly for downloading the episodes.

The Famous Lifetime Subscription:

The "World Famous Lunduke Journal Lifetime Subscription" is exactly what it sounds like. Pay once and get full access to The Lunduke Journal. For life. A great way to support Big-Tech-Free Journalism.

(This includes full access to the community Forum.)

New Lifetime Subscriptions are available, for $200, from now through February 28th.

The Lifetime Subscription can be obtain via Locals, Substack, or using Bitcoin. All three options work great and are super easy.

How to get a Lifetime Subscription via Locals:

  1. Go to Lunduke.Locals.com/support.

  2. Select "Give Once".

  3. Enter "200" into the amount field.

  4. After checking out, Lunduke will toss you an email once your account is set to full lifetime status. (This usually happens within a few hours.)

How to get a Lifetime Subscription via Substack:

  1. Go to Lunduke.Substack.com/subscribe.

  2. Select the “Lifetime Subscription” option.

  3. After checking out, Lunduke will toss you an email once your account is set to full lifetime status. (This usually happens within a few hours.)

If you would also like full, Lifetime access to Lunduke.Locals.com (which is included):

  1. Make a free account on Lunduke.Locals.com.

  2. Email “bryan at lunduke.com” with the email address you use on both Substack and Locals (can be different email addresses).

  3. Lunduke will toss you an email once your account is set to full lifetime status on Locals.

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And, finally, you can obtain a Lifetime Subscription via Bitcoin. Save a few bucks with this option, as Bitcoin processing has fewer fees associated with it.

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  • Email "bryan at lunduke.com" with the following information: What time you made the transaction, how much was sent (in Bitcoin), and the email address you use (or plan to use) on Locals.com.

The Lunduke Journal would not be possible without your support. Every subscriber, of every type, makes a massive difference in bringing Big-Tech-Free Tech Journalism to the world.

Thank you.

-Lunduke

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