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Why The Lunduke Journal matters
In a sea of ad-filled, Big Tech aligned, highly political Tech Journalism... The Lunduke Journal is an island oasis of nerdiness
November 11, 2023
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Tech News sites overflowing with ads!  Political rants in place of computer articles!  Tech Journalists writing puff pieces about Big Tech!

The state of Technology Journalism is... not great.  To put it mildly.

The Lunduke Journal (Lunduke.Locals.com) is taking a stand -- four key guiding principles that set this publication apart from almost every other Tech News site in existence.

  1. No Advertisements
  2. No Big Tech Influence
  3. No Mixing Politics With Tech
  4. No A.I.

Those may seem like simple rules... but they make all the difference in the world.

No Advertisements

We all know that advertising on Tech Publications is absolutely out of control.  Pages filled with more ads than actual content.

Here's just a few examples of how The Lunduke Journal compares to a selection of other Tech news outlets.  You choose which you would rather read.

ZDNet vs The Lunduke Journal

ZDNet, on the left, is almost entirely advertisements.  The Lunduke Journal, on the right, is 100% just the article (with the exception for the small "Back" button up top).  Clean.  Easy to read.

OMG Ubuntu vs The Lunduke Journal

Both OMG Ubuntu and The Lunduke Journal regularly cover Linux-related news stories.  One is so filled with ads, sometimes it's almost impossible to find the actual article (seriously... find the article in that screenshot on the left... I dare ya).

Once again, The Lunduke Journal... no ads.  Just article.  A title, followed by a tasteful header image for the article... then the article itself.  That's it.  Nothing more.

Phoronix vs The Lunduke Journal

Both Phoronix and The Lunduke Journal cover Open Source and Linux-powered hardware.

Phoronix has three advertisements in view (more if you scroll)... including an auto-played video that covers up the text.  Sure.  You can close the video... if you're lucky.  That sucker doesn't like to close unless you hit that little, tiny "X" just right.

Once again, The Lunduke Journal has nothing but the article.

Be honest.  Look at those screenshots.  Which would you rather read?

We could go on and on here.  Darn near every major Tech Publication on planet Earth is filled to the brim with ads.

Except for The Lunduke Journal.

No Big Tech Influence

Part of having no ads is to make The Lunduke Journal easier on the eyes.  Sure.  That's a bonus.  It is definitely one of the easist to read of the major Tech publications.

But that's simply a side effect -- an added bonus -- of one of the biggest advantages The Lunduke Journal has over nearly every major Tech Publication on Earth:

The Lunduke Journal doesn't take any money from any Tech company.

Not a dime.

Sure, some Big Tech firms have offered to do sponsorships and advertising... but The Lunduke Journal has a firm policy about this.  No money from Tech companies.  No income from advertising.  Ever.  Period.  No exceptions.  No excuses.

Why?  By being free of all advertising and Big Tech money... The Lunduke Journal is able to tell the truth.  Always.

It is entirely because The Lunduke Journal is 100% funded by its readers, that we are free to cover any topic and any organization.  Including some that most outlets are afraid of.

Just a few examples:

Sure.  We can take on Microsoft, Google, and Apple.  But The Lunduke Journal is also not afraid to take on Mozilla, Wikimedia, and any others.  We follow the truth.  No matter where it leads.

Hard facts.  Extensive research.  And nobody can ever -- not ever -- accuse The Lunduke Journal of being in the pocket of any company or organization.

No Mixing Politics With Tech

Every now and then a story comes up where the worlds of Tech and Politics collide.  It happens.  There are times when a Tech Organization does something political... and it becomes relevant to report on it.  Read those three articles above, and you'll find some examples.

But, as a rule, The Lunduke Journal of Technology (Lunduke.Locals.com) avoids politics.

And the results of this rule are striking.  Here's a quick comparison of how a few other outlets compare.

Gizmodo loves politics

Do a search on Gizmodo.com (aka "The Gadget Blog") and you'll find, literally, thousands of articles about "President Trump" -- with many being purely political, with no technical or computer related content whatsoever.

The Register rather likes politics, too!

As a general rule, I tend to like the reporting at The Register.  But, after you scroll past the gigantic banner advertisements, and do a search for political topics (again, such as "Trump")... you'll find thousands of results.

Same with ZDNet (2,438 results for "Trump").  All of these sites, and many others, regularly fill their pages with political content.  Sometimes relevant to Tech... sometimes not.

So.  Moment of truth.  How does The Lunduke Journal fare in this test?

The Lunduke Journal content page.  Zero politics.

Yeah.  You're eyes aren't deceiving you.  "0 articles found" when searching for "Trump".

In fact, you'll find similar results when searching for just about any political phrase (political parties, etc.).  

Because The Lunduke Journal keeps the politics and the Tech separate -- only mentioning politically related topics when it is 100% necessary for a story that is, otherwise, specifically about computers and technology.

And, even then, those mentions are done as little as possible.

Which means, no matter what your political leanings... you can read the articles on The Lunduke Journal without slowly going insane.  Here, you can get a break from the politics.  Just Tech.  All the time.

No A.I.

Which brings us to our final reason why The Lunduke Journal is important... no Artificial Intelligence is used in the creation of... anything.  Ever.

Every image.  Every word.  Every idea.  It all comes from a human mind.

No ChatBots.  No AI image generators.  The Lunduke Journal is human-made, artisinal Tech Journalism.

Many publications (including at least one mentioned earlier in this article) are rapidly moving towards AI-generated Tech content -- they feed press releases into a ChatBot and it spits out an almost completed article for them.  Then they use an AI system to create a header image for the article.

Not The Lunduke Journal.  We draw the line right here.

Subscribers Make This Possible

In order to pull all of this off, The Lunduke Journal relies on subscribers to pay the bills.

Every subscription -- big or small -- goes directly to running the publication.

In fact, the only "promotional material" you will ever find within the pages of The Lunduke Journal... are for The Lunduke Journal itself!

What's even better: The vast majority of articles and shows within The Lunduke Journal never even mention subscriptions in any way.  The articles stand on their own, free from all forms of promotion!

It's pretty spectacular.

A huge thanks to all off you amazing Lunduke Journal Subscribers who make this all possible.

If you haven't picked up your subscription yet, there's no time like the present to support one of the only truly independent, ad-free, AI-free, Big-Tech-free, major Tech Publications left on planet Earth.

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Lunduke's Nerdy Q&A, Lifetime Sub for $89

Two quick tidbits on this glorious Sunday:

Reminder: $89 Lifetime Subscriptions

Lifetime Subscriptions to The Lunduke Journal are currently discounted to $89. For life. Which is… insane. That’s less than 1/3rd of the regular price.

Monthly and Yearly subscriptions are 50% off. Which is also pretty darned snazzy.

Submit Questions for Lunduke’s Nerdy Q&A!

On Tuesday I will be recording a long-overdue episode of “Lunduke’s Nerdy Q&A”.

Got questions you’d like asked in the show? No guarantees, but I’ll get to as many as I can!

Retro computing. Current computer news. Ridiculous hypotheticals. Any question is fair game... just make sure it’s good and nerdy.

To make it simple for me, there are two ways you can submit questions for this week’s Q&A:

  1. Add a comment to this thread on Forum.Lunduke.com.

  2. Reply to this thread over on X.

  3. Ok. I lied.  There are three ways.  You can also reply to this post, right here, on Locals.

Note: Only Lunduke Journal subscribers can access to Forum.Lunduke.com. All of the details on how to gain access are on the Lunduke Journal Subscriber Perks page.

-Lunduke

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  2. The Lifetime Subscription was first introduced 3 1/2 years ago… and is still going strong.

  3. The price of a Lifetime Subscription is currently discounted to $89. For life. That’s less than 1/3rd the normal price.

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If you think you might ever want a Lifetime Subscription, now is the time.

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You’re welcome.

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Lunduke Journal Lifetime Wall 2 almost full, plus Lifetime Sub as a gift

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There are two options — Locals & Bitcoin — and both work equally well.

(Note: A gifted Lifetime subscription can also be applied to Substack accounts… it just can’t be purchased via Substack because of the way the system works for gifting it to another person.)

How to give a gift Lifetime Subscription via Locals:

  1. Go to Lunduke.Locals.com/support.

  2. Select “Give Once“.

  3. Enter “99“ (or more) into the amount field.

  4. Email “bryan at lunduke.com”. Include the following in that email:

    1. Have the words “Gift Sub” somewhere in the subject line.

    2. Include the email you used to make the purchase and the email address of gift recipient.

    3. Include any special instructions or requests, such as: A special message you would like included, when you would like an email sent to the recipient, or if you would prefer to let the recipient know yourself.

  5. Lunduke will send you a confirmation email after that. This usually happens within a few hours.

How to get a Lifetime Subscription with Bitcoin:

You can also send a gift Lifetime Subscription via Bitcoin.  (And it's $10 cheaper thanks to the lower processing fees of Bitcoin.)

  • Send $89 worth of Bitcoin (or more) to the following address:

bc1qyjakve8fywm8pz2v99v57yhjj0vzr2vjze6fcq

  • Email “bryan at lunduke.com”. Include the following in that email:

    1. What time you made the transaction, & how much was sent (in Bitcoin).

    2. Have the words “Gift Sub” somewhere in the subject line.

    3. Include the email address of gift recipient.

    4. Include any special instructions or requests, such as: A special message you would like included, when you would like an email sent to the recipient, or if you would prefer to let the recipient know yourself.

  • Lunduke will send you a confirmation email after that. This usually happens within a few hours.

Note: The Lifetime Subscription only applies to Substack, Locals, and the Lunduke Journal Forum. Other platforms (such as X, Patreon, & YouTube) do not provide the functionality necessary to create Lifetime Subscriptions.

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