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Why The Lunduke Journal matters
In a sea of ad-filled, Big Tech aligned, highly political Tech Journalism... The Lunduke Journal is an island oasis of nerdiness
November 11, 2023
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Tech News sites overflowing with ads!  Political rants in place of computer articles!  Tech Journalists writing puff pieces about Big Tech!

The state of Technology Journalism is... not great.  To put it mildly.

The Lunduke Journal (Lunduke.Locals.com) is taking a stand -- four key guiding principles that set this publication apart from almost every other Tech News site in existence.

  1. No Advertisements
  2. No Big Tech Influence
  3. No Mixing Politics With Tech
  4. No A.I.

Those may seem like simple rules... but they make all the difference in the world.

No Advertisements

We all know that advertising on Tech Publications is absolutely out of control.  Pages filled with more ads than actual content.

Here's just a few examples of how The Lunduke Journal compares to a selection of other Tech news outlets.  You choose which you would rather read.

ZDNet vs The Lunduke Journal

ZDNet, on the left, is almost entirely advertisements.  The Lunduke Journal, on the right, is 100% just the article (with the exception for the small "Back" button up top).  Clean.  Easy to read.

OMG Ubuntu vs The Lunduke Journal

Both OMG Ubuntu and The Lunduke Journal regularly cover Linux-related news stories.  One is so filled with ads, sometimes it's almost impossible to find the actual article (seriously... find the article in that screenshot on the left... I dare ya).

Once again, The Lunduke Journal... no ads.  Just article.  A title, followed by a tasteful header image for the article... then the article itself.  That's it.  Nothing more.

Phoronix vs The Lunduke Journal

Both Phoronix and The Lunduke Journal cover Open Source and Linux-powered hardware.

Phoronix has three advertisements in view (more if you scroll)... including an auto-played video that covers up the text.  Sure.  You can close the video... if you're lucky.  That sucker doesn't like to close unless you hit that little, tiny "X" just right.

Once again, The Lunduke Journal has nothing but the article.

Be honest.  Look at those screenshots.  Which would you rather read?

We could go on and on here.  Darn near every major Tech Publication on planet Earth is filled to the brim with ads.

Except for The Lunduke Journal.

No Big Tech Influence

Part of having no ads is to make The Lunduke Journal easier on the eyes.  Sure.  That's a bonus.  It is definitely one of the easist to read of the major Tech publications.

But that's simply a side effect -- an added bonus -- of one of the biggest advantages The Lunduke Journal has over nearly every major Tech Publication on Earth:

The Lunduke Journal doesn't take any money from any Tech company.

Not a dime.

Sure, some Big Tech firms have offered to do sponsorships and advertising... but The Lunduke Journal has a firm policy about this.  No money from Tech companies.  No income from advertising.  Ever.  Period.  No exceptions.  No excuses.

Why?  By being free of all advertising and Big Tech money... The Lunduke Journal is able to tell the truth.  Always.

It is entirely because The Lunduke Journal is 100% funded by its readers, that we are free to cover any topic and any organization.  Including some that most outlets are afraid of.

Just a few examples:

Sure.  We can take on Microsoft, Google, and Apple.  But The Lunduke Journal is also not afraid to take on Mozilla, Wikimedia, and any others.  We follow the truth.  No matter where it leads.

Hard facts.  Extensive research.  And nobody can ever -- not ever -- accuse The Lunduke Journal of being in the pocket of any company or organization.

No Mixing Politics With Tech

Every now and then a story comes up where the worlds of Tech and Politics collide.  It happens.  There are times when a Tech Organization does something political... and it becomes relevant to report on it.  Read those three articles above, and you'll find some examples.

But, as a rule, The Lunduke Journal of Technology (Lunduke.Locals.com) avoids politics.

And the results of this rule are striking.  Here's a quick comparison of how a few other outlets compare.

Gizmodo loves politics

Do a search on Gizmodo.com (aka "The Gadget Blog") and you'll find, literally, thousands of articles about "President Trump" -- with many being purely political, with no technical or computer related content whatsoever.

The Register rather likes politics, too!

As a general rule, I tend to like the reporting at The Register.  But, after you scroll past the gigantic banner advertisements, and do a search for political topics (again, such as "Trump")... you'll find thousands of results.

Same with ZDNet (2,438 results for "Trump").  All of these sites, and many others, regularly fill their pages with political content.  Sometimes relevant to Tech... sometimes not.

So.  Moment of truth.  How does The Lunduke Journal fare in this test?

The Lunduke Journal content page.  Zero politics.

Yeah.  You're eyes aren't deceiving you.  "0 articles found" when searching for "Trump".

In fact, you'll find similar results when searching for just about any political phrase (political parties, etc.).  

Because The Lunduke Journal keeps the politics and the Tech separate -- only mentioning politically related topics when it is 100% necessary for a story that is, otherwise, specifically about computers and technology.

And, even then, those mentions are done as little as possible.

Which means, no matter what your political leanings... you can read the articles on The Lunduke Journal without slowly going insane.  Here, you can get a break from the politics.  Just Tech.  All the time.

No A.I.

Which brings us to our final reason why The Lunduke Journal is important... no Artificial Intelligence is used in the creation of... anything.  Ever.

Every image.  Every word.  Every idea.  It all comes from a human mind.

No ChatBots.  No AI image generators.  The Lunduke Journal is human-made, artisinal Tech Journalism.

Many publications (including at least one mentioned earlier in this article) are rapidly moving towards AI-generated Tech content -- they feed press releases into a ChatBot and it spits out an almost completed article for them.  Then they use an AI system to create a header image for the article.

Not The Lunduke Journal.  We draw the line right here.

Subscribers Make This Possible

In order to pull all of this off, The Lunduke Journal relies on subscribers to pay the bills.

Every subscription -- big or small -- goes directly to running the publication.

In fact, the only "promotional material" you will ever find within the pages of The Lunduke Journal... are for The Lunduke Journal itself!

What's even better: The vast majority of articles and shows within The Lunduke Journal never even mention subscriptions in any way.  The articles stand on their own, free from all forms of promotion!

It's pretty spectacular.

A huge thanks to all off you amazing Lunduke Journal Subscribers who make this all possible.

If you haven't picked up your subscription yet, there's no time like the present to support one of the only truly independent, ad-free, AI-free, Big-Tech-free, major Tech Publications left on planet Earth.

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New Lunduke Journal Sub Perks, Lifetime Price Increase Next Week

A quick update: There are some new perks for Lunduke Journal subscribers, and an upcoming price increase for new Lifetime Subscriptions (if you want one of those at the lower price, you have a couple days).

All the details below.

Lifetime Subscription Price Increase

This coming Friday (September 19th), the price of a new Lifetime Subscription to The Lunduke Journal will be increasing from $200 to $300. I wanted to give all of you a few days notice so you could grab one at the lower rate.

If you want to pick up a Lifetime Subscription for the lower price, simply grab one (via Locals, Substack, or Bitcoin) by Thursday night (Sep 18th).

The prices for new Yearly and Monthly subscriptions will remain the same. No changes.

Reminder: The Lunduke Journal has phased out sales and discount promotions. The current price of a subscription is the best price.

New Perks for Lunduke Journal Subscribers

I am working on adding a few new perks for Lunduke Journal subscribers — a way of saying “Thank You” for making this work possible (while still keeping all of the articles and shows free for the world).

Here are the perks as of today.

Perks for all Subscribers (Monthly, Yearly, and Lifetime):

Note: The eBooks & Games are currently only available on Locals & Substack (due to platform features). Those perks will also become available to subscribers on X, YouTube, & Patreon next week. Stay tuned for access details.

Additional (Optional) Perks only for Lifetime Subscribers:

  • The Lunduke Journal will follow your account on X.

  • Your name (real, or internet handle) listed in a special thanks slide at the end of new Lunduke Journal videos.

Both of these perks are 100% optional.

If you are a Lifetime Subscriber, and would like to take advantage of either (or both), simply email “bryan at lunduke.com” with the subject line “Lifetime Perk” (that part is important, I get so many emails this will help me see yours) and include a link to your X profile and/or the way you want your name to appear at the end of videos.

One of the nice parts of having Lunduke Journal follow your X account… is it will make it far easier (and more likely) for me to see your comments.

Thank You

I am working to expand all of the regular perks (books, etc.) to subscribers across all platforms (which was a little tricky, considering the differences in each platform, but I managed to figure out how to do it) — while adding a few new ones as well.

Nothing crazy, just a way of saying “Thank You”.

Seriously.

From the bottom of my heart, thank you for your support. The Lunduke Journal is only possible thanks to each and every one of you.

-Lunduke

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Lunduke's Week in Tech - Sep 13, 2025
Open Source Leftists Celebrate Murder, Censor Conservatives, and say "Free Software is White Supremacy".

So many stories this week about Leftist Activists, within Open Source and Big Tech, going absolutely insane.

From celebrating the murder of Charlie Kirk to censoring Conservatives and even equating Free and Open Source Software with White Supremacy. And there’s more.

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Seriously. It’s wild.

Here are the stories of the week, presented in reverse chronological order.

All of these links are to Substack (where you can watch the video or listen to the audio podcast) — but all of these stories are available for free on every platform which The Lunduke Journal publishes to. Use whichever platform works for you.

Only The Lunduke Journal Told These Stories

This week I am reminded why The Lunduke Journal is important.

Over the last 7 days, we published 13 stories.

Of those 13 stories only 2 were covered by any other Tech News outlet. Two.

And, in both of those 2 stories, The Lunduke Journal is the only Tech News outlet that covered them accurately — and without a pro-Big-Tech, Left Wing bias.

If we didn’t exist, the other 11 stories wouldn’t get told at all. How crazy is that?

Thankfully the stories are spreading — with people seeing them over 9 million times last month alone.

If you want to be part of making The Lunduke Journal possible, consider becoming a subscriber. Lots of options, big and small. And all go directly towards daily operations.

Might I make a suggestion?

The Lifetime Subscription (which counts towards both Substack and Locals — and last for life) is a marvelous, one time, way to show support. And it comes with all of the perks (access to the Locals community as well as the official Lunduke Journal forum, & DRM-free eBooks).

You can snag a Lifetime Subscription via Locals, Substack, or with Bitcoin.

But, heck, any type of subscription (via any platform) is appreciated! Choose whichever works best for you!

Then be sure to go to Lunduke.com and choose the platforms which are the most convenient for you to use — The Lunduke Journal publishes all over the Inter-Tubes!

And, once again, thank you to every subscriber. This work is only possible because of you. You rule.

-Lunduke

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Keep The Lunduke Journal Free!

So far, in 2025, The Lunduke Journal has published 246 shows — being the only Tech News outlet covering the vast majority of those stories.

All without even the slightest influence from Big Tech. No sponsorships, no ad reads, not a penny taken from any company.

And every single story — every article, podcast, & video — is free to share far and wide.

In order for The Lunduke Journal to continue doing this unique work — to keep the lights on well into the future — we need your help.

If you haven’t yet become a subscriber to The Lunduke Journal, doing so today makes a big impact. Pick one of the options below. Big or small. Monthly, Yearly, or Lifetime subscriptions — or even simply one-time donations — all make a huge difference.

Support The Lunduke Journal

Monthly or Yearly Subscriptions:
Locals, Substack, X, YouTube, or Patreon

Lifetime Subscriptions:
Pay Once, For Life (Locals & Substack)

One-Time Donations:
Locals or Bitcoin

You Make The Lunduke Journal Possible

Seriously. This is all possible because of you.

We are able to make all of this free to share with the world because of you.

Might I make a suggestion?

The Lifetime Subscription (which counts towards both Substack and Locals) is a marvelous, one time, way to show support. And it comes with all of the perks (access to the Locals community as well as the official Lunduke Journal forum, & DRM-free eBooks).

You can snag a Lifetime Subscription via Locals, Substack, or with Bitcoin. Lots of options.

But, heck, any type of subscription (via any platform) is appreciated! Choose whichever works best for you!

Then be sure to go to Lunduke.com and choose the platforms which are the most convenient for you to use — The Lunduke Journal publishes all over!

And, once again, thank you for making The Lunduke Journal possible.

-Lunduke

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