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Why The Lunduke Journal matters
In a sea of ad-filled, Big Tech aligned, highly political Tech Journalism... The Lunduke Journal is an island oasis of nerdiness
November 11, 2023
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Tech News sites overflowing with ads!  Political rants in place of computer articles!  Tech Journalists writing puff pieces about Big Tech!

The state of Technology Journalism is... not great.  To put it mildly.

The Lunduke Journal (Lunduke.Locals.com) is taking a stand -- four key guiding principles that set this publication apart from almost every other Tech News site in existence.

  1. No Advertisements
  2. No Big Tech Influence
  3. No Mixing Politics With Tech
  4. No A.I.

Those may seem like simple rules... but they make all the difference in the world.

No Advertisements

We all know that advertising on Tech Publications is absolutely out of control.  Pages filled with more ads than actual content.

Here's just a few examples of how The Lunduke Journal compares to a selection of other Tech news outlets.  You choose which you would rather read.

ZDNet vs The Lunduke Journal

ZDNet, on the left, is almost entirely advertisements.  The Lunduke Journal, on the right, is 100% just the article (with the exception for the small "Back" button up top).  Clean.  Easy to read.

OMG Ubuntu vs The Lunduke Journal

Both OMG Ubuntu and The Lunduke Journal regularly cover Linux-related news stories.  One is so filled with ads, sometimes it's almost impossible to find the actual article (seriously... find the article in that screenshot on the left... I dare ya).

Once again, The Lunduke Journal... no ads.  Just article.  A title, followed by a tasteful header image for the article... then the article itself.  That's it.  Nothing more.

Phoronix vs The Lunduke Journal

Both Phoronix and The Lunduke Journal cover Open Source and Linux-powered hardware.

Phoronix has three advertisements in view (more if you scroll)... including an auto-played video that covers up the text.  Sure.  You can close the video... if you're lucky.  That sucker doesn't like to close unless you hit that little, tiny "X" just right.

Once again, The Lunduke Journal has nothing but the article.

Be honest.  Look at those screenshots.  Which would you rather read?

We could go on and on here.  Darn near every major Tech Publication on planet Earth is filled to the brim with ads.

Except for The Lunduke Journal.

No Big Tech Influence

Part of having no ads is to make The Lunduke Journal easier on the eyes.  Sure.  That's a bonus.  It is definitely one of the easist to read of the major Tech publications.

But that's simply a side effect -- an added bonus -- of one of the biggest advantages The Lunduke Journal has over nearly every major Tech Publication on Earth:

The Lunduke Journal doesn't take any money from any Tech company.

Not a dime.

Sure, some Big Tech firms have offered to do sponsorships and advertising... but The Lunduke Journal has a firm policy about this.  No money from Tech companies.  No income from advertising.  Ever.  Period.  No exceptions.  No excuses.

Why?  By being free of all advertising and Big Tech money... The Lunduke Journal is able to tell the truth.  Always.

It is entirely because The Lunduke Journal is 100% funded by its readers, that we are free to cover any topic and any organization.  Including some that most outlets are afraid of.

Just a few examples:

Sure.  We can take on Microsoft, Google, and Apple.  But The Lunduke Journal is also not afraid to take on Mozilla, Wikimedia, and any others.  We follow the truth.  No matter where it leads.

Hard facts.  Extensive research.  And nobody can ever -- not ever -- accuse The Lunduke Journal of being in the pocket of any company or organization.

No Mixing Politics With Tech

Every now and then a story comes up where the worlds of Tech and Politics collide.  It happens.  There are times when a Tech Organization does something political... and it becomes relevant to report on it.  Read those three articles above, and you'll find some examples.

But, as a rule, The Lunduke Journal of Technology (Lunduke.Locals.com) avoids politics.

And the results of this rule are striking.  Here's a quick comparison of how a few other outlets compare.

Gizmodo loves politics

Do a search on Gizmodo.com (aka "The Gadget Blog") and you'll find, literally, thousands of articles about "President Trump" -- with many being purely political, with no technical or computer related content whatsoever.

The Register rather likes politics, too!

As a general rule, I tend to like the reporting at The Register.  But, after you scroll past the gigantic banner advertisements, and do a search for political topics (again, such as "Trump")... you'll find thousands of results.

Same with ZDNet (2,438 results for "Trump").  All of these sites, and many others, regularly fill their pages with political content.  Sometimes relevant to Tech... sometimes not.

So.  Moment of truth.  How does The Lunduke Journal fare in this test?

The Lunduke Journal content page.  Zero politics.

Yeah.  You're eyes aren't deceiving you.  "0 articles found" when searching for "Trump".

In fact, you'll find similar results when searching for just about any political phrase (political parties, etc.).  

Because The Lunduke Journal keeps the politics and the Tech separate -- only mentioning politically related topics when it is 100% necessary for a story that is, otherwise, specifically about computers and technology.

And, even then, those mentions are done as little as possible.

Which means, no matter what your political leanings... you can read the articles on The Lunduke Journal without slowly going insane.  Here, you can get a break from the politics.  Just Tech.  All the time.

No A.I.

Which brings us to our final reason why The Lunduke Journal is important... no Artificial Intelligence is used in the creation of... anything.  Ever.

Every image.  Every word.  Every idea.  It all comes from a human mind.

No ChatBots.  No AI image generators.  The Lunduke Journal is human-made, artisinal Tech Journalism.

Many publications (including at least one mentioned earlier in this article) are rapidly moving towards AI-generated Tech content -- they feed press releases into a ChatBot and it spits out an almost completed article for them.  Then they use an AI system to create a header image for the article.

Not The Lunduke Journal.  We draw the line right here.

Subscribers Make This Possible

In order to pull all of this off, The Lunduke Journal relies on subscribers to pay the bills.

Every subscription -- big or small -- goes directly to running the publication.

In fact, the only "promotional material" you will ever find within the pages of The Lunduke Journal... are for The Lunduke Journal itself!

What's even better: The vast majority of articles and shows within The Lunduke Journal never even mention subscriptions in any way.  The articles stand on their own, free from all forms of promotion!

It's pretty spectacular.

A huge thanks to all off you amazing Lunduke Journal Subscribers who make this all possible.

If you haven't picked up your subscription yet, there's no time like the present to support one of the only truly independent, ad-free, AI-free, Big-Tech-free, major Tech Publications left on planet Earth.

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Give the gift of The Lunduke Journal:
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Looking for the Podcast RSS feed or other links?
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"Andreas Kling creator of Serenity OS & Ladybird Web Browser" - Lunduke’s Big Tech Show - September 13th, 2023 - Ep 044

This episode is free for all to enjoy and share.

Be sure to subscribe here at Lunduke.Locals.com to get all shows & articles (including interviews with other amazing nerds).

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Can you figure it out???

Macs: The final frontier

Below is a joke e-mail I sent to my best friend, a total Trekker (he insists it's Trekker, not Trekkie, though I'm such a castles-&-magic nerd that idk the difference - but I wrote it for him so I tried to go the space-&-aliens nerd route; a fun writing exercise if nothing else). After the joke e-mail is my first impressions, in a separate section.

Captain's log, star date 2025-12-27T05:15:14.298Z:

I thought I had explored the farthest corners of the known universe.  I enjoy visiting the Retro Quadrant, with its ancient civilizations still thriving.  Commodore, DOS, Atari, and so many others, all alive and well, despite the constant attacks by newer and more advanced life forms.  Despite not having been born there, I consider that to be my home.  Then there's my actual home, in the Linux system; I say "system" but it's really more like an asteroid belt than a solar system.  Debian, Arch, Xubuntu, Kali, and the list goes on and on and on.  So many moons, all revolving ...

How hard has Microsoft been working to make the use of computer systems feel like a bad day on a 11th century pig farm?

Well....

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January 01, 2026
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Top 5 Tech Stories of 2025 (According to Lunduke Journal's Viewers)
Gay software, Leftist Activists destroying computing, attacks on privacy, & more. Plus: Lunduke Journal had 14.9 Million views in December alone.

What follows are the top 5 most viewed Tech News stories, published by The Lunduke Journal, during 2025.

Presented in descending order of views received, starting with the most viewed.

[Links are to Substack, but all stories are freely available on several platforms.]

  1. Installing Linux Software Just Got More... Gay [Nov 24, 2025]

  2. Linus Torvalds Tells Google Dev His “Garbage Code” Should “Get Bent” [Aug 10, 2025]

  3. Leftist Activists Demand Removal of Ruby on Rails Founder, DHH [Sep 26, 2025]

  4. Microsoft’s Goal: Replace “Every Line of C” with Rust by 2030? [Dec 26, 2025]

  5. Use Firefox? Mozilla Says it Can Use Your Data However it Wants. [Feb 27, 2025]

And, just for the sake of posterity, here are the next most viewed stories, 5 through 10.

  1. Wikipedia Made $184 Million in 2025, Spent $3.4 Million on Hosting [Dec 5, 2025]

  2. Cloudflare Rewrote Their Core in Rust, Then Half of the Internet Went Down [Nov 19]

  3. Ubuntu’s Rust GNU Utils Replacement 17x Slower & Buggy [Sep 16]

  4. GNOME Foundation Discusses Refusing Funds from Framework Computer [Oct 17, 2025]

  5. Python Says Discriminatory DEI Policies More Important Than $1.5 Million Dollars [Oct 28]

Of those 10 stories… 4 of them were not reported on by any other major Tech News outlets. And 3 of the other stories were first reported by The Lunduke Journal (and then picked up by other journalists).

That’s… wild.

Worth Pondering

We know that The Lunduke Journal gets more social media traction and views than any other “Mainstream” Tech Journalism outlets (including the ones which claim to have “millions” of followers).

While we don’t know the current exact viewership numbers of the other major Tech Journalists out there, based on all available numbers it would appear that these are among the most viewed Tech News stories from any publisher.

Period.

Which means that this list of “Top Tech News of 2025” is about as close to definitive as we’re likely to get.

While we’re at it, for the sake of massive transparency, here are detailed statistics for The Lunduke Journal for last month. (Something the other big Tech News outlets would be terrified to reveal.)

Lunduke Journal Stats for December

Here’s some Lunduke Journal stats for December, 2025:

  • 14.9 Million views (or listens) during the last month (December).

  • 151,224 free subscribers (not including audio podcast feeds).

  • 2,196 new free subscribers on the primary platforms.

  • 342 shows, in total, in 2025.

  • $0.00 (zero) taken from any corporation.

December is, typically, the most quiet month for Tech Journalism. Fewer big stories. Lots of people on vacation. “View” numbers are, almost always, significantly lower than a typical month.

Despite that, The Lunduke Journal had a pretty stellar month in December of 2025. Second biggest month of the year (only slightly behind the previous month, which set multiple records), clocking in at just shy of 15 million “views”.

I’ll take it.

 

Total Free Subscribers also saw pretty decent growth, considering it was December (“the quiet month”), of over 2,000 new subscribers. Now topping 150,000.

 

A huge thank you, as always, to the amazing subscribers to The Lunduke Journal.

None of this work would be possible without you.

-Lunduke

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December 28, 2025
Reminder: The $89 Lifetime Sub deal ends after New Years Eve

Woah!

The end of December is almost here!

That means the “$89 Lifetime Lunduke Journal Subscription” deal is about to end!

When the ball drops on New Years Eve, and the calendar clocks over to 2026, the Lifetime Subscription price goes back to normal.

So, you know, grab one before that darn ball drops! (Then check out all of the Lunduke Journal Subscriber Perks.)

Because that deal is re-DONK-u-lous.

-Lunduke

Read full Article
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Lunduke's Nerdy Q&A, Lifetime Sub for $89

Two quick tidbits on this glorious Sunday:

Reminder: $89 Lifetime Subscriptions

Lifetime Subscriptions to The Lunduke Journal are currently discounted to $89. For life. Which is… insane. That’s less than 1/3rd of the regular price.

Monthly and Yearly subscriptions are 50% off. Which is also pretty darned snazzy.

Submit Questions for Lunduke’s Nerdy Q&A!

On Tuesday I will be recording a long-overdue episode of “Lunduke’s Nerdy Q&A”.

Got questions you’d like asked in the show? No guarantees, but I’ll get to as many as I can!

Retro computing. Current computer news. Ridiculous hypotheticals. Any question is fair game... just make sure it’s good and nerdy.

To make it simple for me, there are two ways you can submit questions for this week’s Q&A:

  1. Add a comment to this thread on Forum.Lunduke.com.

  2. Reply to this thread over on X.

  3. Ok. I lied.  There are three ways.  You can also reply to this post, right here, on Locals.

Note: Only Lunduke Journal subscribers can access to Forum.Lunduke.com. All of the details on how to gain access are on the Lunduke Journal Subscriber Perks page.

-Lunduke

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