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New IBM Leaks: An anti-White Pledge & "Ally" Badges
Plus: Executive pay is tied to these racist programs
April 14, 2024
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The leaks from within IBM (and IBM subsidiaries, like Red Hat) continue to roll in.

In the latest round of leaks we'll be looking at IBM's "Emb(race)" program, pledges to racist ideas, "Ally Badges", and how IBM Executive compensation is directly tied to the success of all of these programs.

It is absolutely wild.

We begin with the IBM "Emb(race) Pledge", which every IBM employee is encouraged to take.

The IBM Emb(race) Pledge - Source: IBM 2020 Diversity Report

Here is the full text of the "Emb(race) Pledge":

"I pledge not to remain silent.
I pledge to better understand the Black experience.
I pledge to fully embrace race and ethnicity with empathy.
I pledge to demonstrate equality through action. 
I pledge to create safe spaces to speak out. 
I pledge to be an upstander in every environment.
I pledge to become an Ally."

Let's dial in and be specific -- What does an "Ally" (with a capital "A") mean according to IBM?

We have learned, through previous previous leaks, that a core part of being an "Ally" is embracing an anti-White viewpoint -- including the concept that "only WHITE people are racist" and that "[White people] are the oppressors because we feed and thrive on power at the expense of other races".  (Again, this is according to IBM.)

Here, IBM is asking their employees to take a pledge to not just agree with that viewpoint... but to actively promote it.

This is, effectively, IBM telling their employees to take an "Anti-White Pledge".

NOTE: If IBM would like to disagree with The Lunduke Journal's assesment of this pledge, I courage IBM representatives to reach out and point out which portion of the IBM definition of "Ally" (which IBM and Red Hat have clearly defined as being anti-White) is incorrect.

It gets worse.

According to the 2020 IBM Diversity and Inclusion Report, IBM has created a system of "Badges" to showcase who has taken the pledge and become a good "Ally".

IBMers encouraged to earn "Ally Badges" - Source: IBM 2020 Diversity Report

Multiple badges are made available from IBM, including: the "Be Equal Embassador Badge", the "LGBT+ Ally Championship Badge", and the "Neurodiversity Ally Badge".

Those who do not actively promote the "Allyship" ideas, to the satisfaction of IBM management, will not receive a badge.

Specific actions -- relating to becoming an "Ally", promoting "Allyship", and the Emb(race) program -- are recommended to IBM employees.

"Actions every IBMer can take" - Source: Internal IBM Leak

According to one whistleblower, speaking to The Lunduke Journal on the condition of anonymity, these actions were partly mandatory, and party optional -- but, if you wanted a promotion, they were "effectively mandatory".

This is supported by previous IBM leaks, in which IBM management has made clear that "Diversity Training" is mandatory for all employees.

Screenshot of IBM internal Slack channel list -- Source: Internal IBM Leak

In addition, internal communication channels were setup (on Slack) specifically to discuss and promote Emb(race) topics and earning "Ally" badges.  Including those specificially for BLM and other political causes in line with the anti-White "Allyship" definition.

Below you will find a screenshot of a post which includes reference to some of them -- along with Powerpoint and Word documents with names like "Making the IBM Emb(race) Pledge" and multiple "Diversity and Inclusion" documents.

Slack Message Screenshot - Source: Internal IBM Leak

IBM Executives and Management sent out emails actively promoting the Emb(race) program.  See below an email from Jim Whitehurst -- then President of IBM (previously the CEO of Red Hat prior to the Red Hat acquisition) -- where he (as the President) tells staff that he learns from "Emb(race)" and he "hopes you do, too." 

Executive Email -- Source: Internal IBM Leak

IBM executives pushing this narrative is actively encouraged, by the IBM Board of Directors, through financial incentives.

From the 2020 IBM Diversity and Inclusion Report:

"Compensation for our C-suite and all IBM executives is calculated in part based on their organization's progress in improving diversity for women and underrepresented minorities.  In addition, in 2021, the IBM Bopard of Directors added a diversity modifier to the Company's annual incentive program to reinforce senior management's focus on improving a diverse representation of our workforce."

That's right.  IBM Executive pay is based, in part, on how effectively IBM employees embrace diversity training, diversity hiring, and programs like "Emb(race)".

The full statement:

Executive Compensation - Source: IBM 2020 Diversity Report

Some of what we know from these IBM leaks so far:

  1. IBM has internal presentations focused on the evils of being "White".
  2. IBM has internal book clubs reading anti-White books.
  3. "Diversity" training is mandatory within IBM.
  4. Employees are encouraged to make a public "pledge" to IBM's anti-White definition of "Allyship".
  5. Employees who promote such ideas are rewarded with "Badges".
  6. Executive compensation is tied to IBM employees adhering to and promoting these ideas.

What we are learning from one of the oldest and biggest "Big Tech" companies is deeply disturbing (and deeply racist).

Previous IBM leaks to The Lunduke Journal:

A few notes:

  • The Lunduke Journal is adamant about protecting the identities of whistleblowers.
  • Content leaked to The Lunduke Journal is carefully vetted prior to publication -- and representatives from the related companies are regularly contacted for comment (even if they don't like to respond).
  • Whistleblowers from Big Tech companies can contact Lunduke directly via email (bryan at lunduke.com).

Thank you to the brave whistleblowers who have sent screenshots and documents.

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Ubuntu 4.10 joins Lunduke Journal Lifetime Wall!

TL;DR

Ubuntu 4.10, C64, & BeOS Lifetime Walls are now available for Lifetime Subscribers to put their names on! Plus: Lifetime Subscriptions are massively discounted through end of June (roughly 10 days).

Ubuntu 4.10 Lifetime Wall

Remember when Linux was fast, light, and required only 64 MB of RAM?

The Lunduke Journal remembers.

Let’s celebrating those good old days by adding a new “Lifetime Subscriber Wall” of the very first version of Ubuntu (4.10), released all the way back in 2004.

This brings the total number of Lifetime Subscriber Walls up to 14 (fourteen!), with 11 Walls completely, totally filled with the names of Lunduke Journal supporters.

That’s wild!

Three Retro Lifetime Walls Open

Which means there are 3 Walls currently available to put your signature on:

  • Commodore 64 : Half full

  • BeOS R5 : 1/3rd full

  • Ubuntu 4.10 : Just opened

 

Man. Look at that Ubuntu 4.10 screenshot. So very… GNOME 2… and brown. That, right there, is how I like to remember Ubuntu.

Support The Lunduke Journal & Get on The Wall

Grabbing a Lifetime Subscription to The Lunduke Journal — and getting your name on one of the Retro Computer Lifetime Subscriber Walls — is the best way to show your support for truly independent Tech Journalism.

  1. Grab a Lifetime Subscription (1 name on 1 Wall per Lifetime Subscription), scroll down for the links.

  2. Then Email Lunduke (“[email protected]”) with which Retro Computer Wall you would like to appear on (and what name you would like to use).

Your name will then appear on a Wall… on both Lunduke.com & during the end of Lunduke Journal shows.

Note: These fill up crazy fast. We’re talking days, not weeks. First come, first served. If you want to get on a specific Wall, don’t dilly dally.

Lifetime Discount Runs Through June

For the entire month of June, Lifetime Subscriptions are discounted down to $125 (regularly $300).

How to Grab a Discounted Lifetime Subscription:

There are 3 different ways to pick up a Lunduke Journal Lifetime sub. All of them work great and include the same perks. Choose whichever works best for you!

Get a Lifetime Subscription via Locals:

  1. Go to Lunduke.Locals.com/support.

  2. Select “Give Once“.

  3. Enter “125“ into the amount field.

  4. After checking out, Lunduke will toss you an email once your account is set to full lifetime status. (This usually happens within a few hours.)

Get a Lifetime Subscription via Substack:

  1. Go to Lunduke.Substack.com/subscribe.

  2. Select the “Lifetime Subscription” option.

  3. After checking out, Lunduke will toss you an email once your account is set to full lifetime status. (This usually happens within a few hours.)

If you would also like full, Lifetime access to Lunduke.Locals.com (which is included):

  1. Make a free account on Lunduke.Locals.com.

  2. Email “bryan at lunduke.com” with the email address you use on both Substack and Locals (can be different email addresses).

  3. Lunduke will toss you an email once your account is set to full lifetime status on Locals.

Get a Lifetime Subscription with Bitcoin:

Bonus: Save an extra $10 with the Bitcoin option, as Bitcoin processing has fewer fees associated with it.

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  • Email “bryan at lunduke.com” with the following information: What time you made the transaction, how much was sent (in Bitcoin), and the email address you use (or plan to use) on Locals.com or Substack.com.

-Lunduke

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Lunduke's Week in Tech : June 14 - June 20, 2026

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The Great Linux/BSD Display Server War(tm) continues to rage on!

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Ubuntu 4.10, C64, & BeOS Walls

The support shown to The Lunduke Journal, from all of you, continues to amaze me.

We are now up to 14 (fourteen!) Retro Computer Walls, filled with the names of Lifetime Lunduke Journal Subscribers who want to show their support to the world.

 

The newest walls — Commodore 64, BeOS R5, & Ubuntu 4.10 (the first Ubuntu release) — are now available for you to add your John Hancock to.

Biggest Tech Stories - June 14 - June 20, 2026

Here are the major stories from the last week, with direct links to X and Substack. You can also watch / listen on a bunch of other platforms (Rumble, RSS Audio Podcast, etc.), listed on Lunduke.com.

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  • SteamOS Ditches X11 for Wayland (X, Substack)

  • Islamic Terrorists Attack Disney+ (X, Substack)

  • The Commodore Smartphone Blocks Social Media & Browsers (X, Substack)

  • AI Submissions to Linux Hits New Record, 10% of All Patches (X, Substack)

  • Slackware Tests Replacing Xorg with XLibre (X, Substack)

Huge thank you to all of The Lunduke Journal’s subscribers. You make all of this possible.

-Lunduke

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"C64" & "BeOS" Lunduke Journal Lifetime Walls open!

The “TempleOS” and “Macintosh System 1” Lunduke Journal Lifetime Subscriber Walls are full! Those suckers filled up in a single week! (You can check them all out at Lunduke.com.)

But, behold! The “Commodore 64” and “BeOS R5” Walls are now available to add your names to!

  • Windows 2000 : 2 spots left

  • Commodore 64 : Space available

  • BeOS R5 : Space available

 

Those last two spots on the Windows 2000 Wall won’t last long. And, honestly, I expect the C64 Wall to by full pretty quickly.

Don’t have a Lifetime Subscription yet?

Already have a Lifetime Subscription to The Lunduke Journal?

  • Email “bryan at lunduke.com” with which Wall you would like to be on, and how you’d like your name displayed (nickname, full name, etc.).

There are roughly 12 days left in June. How many Retro Computer themed Lifetime Walls can we fill up before the end of the month? Let’s find out!

Huge thank you to each and every one of you! You make The Lunduke Journal possible.

-Lunduke

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