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New IBM Leaks: An anti-White Pledge & "Ally" Badges
Plus: Executive pay is tied to these racist programs
April 14, 2024
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The leaks from within IBM (and IBM subsidiaries, like Red Hat) continue to roll in.

In the latest round of leaks we'll be looking at IBM's "Emb(race)" program, pledges to racist ideas, "Ally Badges", and how IBM Executive compensation is directly tied to the success of all of these programs.

It is absolutely wild.

We begin with the IBM "Emb(race) Pledge", which every IBM employee is encouraged to take.

The IBM Emb(race) Pledge - Source: IBM 2020 Diversity Report

Here is the full text of the "Emb(race) Pledge":

"I pledge not to remain silent.
I pledge to better understand the Black experience.
I pledge to fully embrace race and ethnicity with empathy.
I pledge to demonstrate equality through action. 
I pledge to create safe spaces to speak out. 
I pledge to be an upstander in every environment.
I pledge to become an Ally."

Let's dial in and be specific -- What does an "Ally" (with a capital "A") mean according to IBM?

We have learned, through previous previous leaks, that a core part of being an "Ally" is embracing an anti-White viewpoint -- including the concept that "only WHITE people are racist" and that "[White people] are the oppressors because we feed and thrive on power at the expense of other races".  (Again, this is according to IBM.)

Here, IBM is asking their employees to take a pledge to not just agree with that viewpoint... but to actively promote it.

This is, effectively, IBM telling their employees to take an "Anti-White Pledge".

NOTE: If IBM would like to disagree with The Lunduke Journal's assesment of this pledge, I courage IBM representatives to reach out and point out which portion of the IBM definition of "Ally" (which IBM and Red Hat have clearly defined as being anti-White) is incorrect.

It gets worse.

According to the 2020 IBM Diversity and Inclusion Report, IBM has created a system of "Badges" to showcase who has taken the pledge and become a good "Ally".

IBMers encouraged to earn "Ally Badges" - Source: IBM 2020 Diversity Report

Multiple badges are made available from IBM, including: the "Be Equal Embassador Badge", the "LGBT+ Ally Championship Badge", and the "Neurodiversity Ally Badge".

Those who do not actively promote the "Allyship" ideas, to the satisfaction of IBM management, will not receive a badge.

Specific actions -- relating to becoming an "Ally", promoting "Allyship", and the Emb(race) program -- are recommended to IBM employees.

"Actions every IBMer can take" - Source: Internal IBM Leak

According to one whistleblower, speaking to The Lunduke Journal on the condition of anonymity, these actions were partly mandatory, and party optional -- but, if you wanted a promotion, they were "effectively mandatory".

This is supported by previous IBM leaks, in which IBM management has made clear that "Diversity Training" is mandatory for all employees.

Screenshot of IBM internal Slack channel list -- Source: Internal IBM Leak

In addition, internal communication channels were setup (on Slack) specifically to discuss and promote Emb(race) topics and earning "Ally" badges.  Including those specificially for BLM and other political causes in line with the anti-White "Allyship" definition.

Below you will find a screenshot of a post which includes reference to some of them -- along with Powerpoint and Word documents with names like "Making the IBM Emb(race) Pledge" and multiple "Diversity and Inclusion" documents.

Slack Message Screenshot - Source: Internal IBM Leak

IBM Executives and Management sent out emails actively promoting the Emb(race) program.  See below an email from Jim Whitehurst -- then President of IBM (previously the CEO of Red Hat prior to the Red Hat acquisition) -- where he (as the President) tells staff that he learns from "Emb(race)" and he "hopes you do, too." 

Executive Email -- Source: Internal IBM Leak

IBM executives pushing this narrative is actively encouraged, by the IBM Board of Directors, through financial incentives.

From the 2020 IBM Diversity and Inclusion Report:

"Compensation for our C-suite and all IBM executives is calculated in part based on their organization's progress in improving diversity for women and underrepresented minorities.  In addition, in 2021, the IBM Bopard of Directors added a diversity modifier to the Company's annual incentive program to reinforce senior management's focus on improving a diverse representation of our workforce."

That's right.  IBM Executive pay is based, in part, on how effectively IBM employees embrace diversity training, diversity hiring, and programs like "Emb(race)".

The full statement:

Executive Compensation - Source: IBM 2020 Diversity Report

Some of what we know from these IBM leaks so far:

  1. IBM has internal presentations focused on the evils of being "White".
  2. IBM has internal book clubs reading anti-White books.
  3. "Diversity" training is mandatory within IBM.
  4. Employees are encouraged to make a public "pledge" to IBM's anti-White definition of "Allyship".
  5. Employees who promote such ideas are rewarded with "Badges".
  6. Executive compensation is tied to IBM employees adhering to and promoting these ideas.

What we are learning from one of the oldest and biggest "Big Tech" companies is deeply disturbing (and deeply racist).

Previous IBM leaks to The Lunduke Journal:

A few notes:

  • The Lunduke Journal is adamant about protecting the identities of whistleblowers.
  • Content leaked to The Lunduke Journal is carefully vetted prior to publication -- and representatives from the related companies are regularly contacted for comment (even if they don't like to respond).
  • Whistleblowers from Big Tech companies can contact Lunduke directly via email (bryan at lunduke.com).

Thank you to the brave whistleblowers who have sent screenshots and documents.

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From celebrating the murder of Charlie Kirk to censoring Conservatives and even equating Free and Open Source Software with White Supremacy. And there’s more.

What’s truly crazy to me, is that most of these cases of Leftist insanity are from leaders within Open Source. These are the people running projects and representing companies.

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Here are the stories of the week, presented in reverse chronological order.

All of these links are to Substack (where you can watch the video or listen to the audio podcast) — but all of these stories are available for free on every platform which The Lunduke Journal publishes to. Use whichever platform works for you.

Only The Lunduke Journal Told These Stories

This week I am reminded why The Lunduke Journal is important.

Over the last 7 days, we published 13 stories.

Of those 13 stories only 2 were covered by any other Tech News outlet. Two.

And, in both of those 2 stories, The Lunduke Journal is the only Tech News outlet that covered them accurately — and without a pro-Big-Tech, Left Wing bias.

If we didn’t exist, the other 11 stories wouldn’t get told at all. How crazy is that?

Thankfully the stories are spreading — with people seeing them over 9 million times last month alone.

If you want to be part of making The Lunduke Journal possible, consider becoming a subscriber. Lots of options, big and small. And all go directly towards daily operations.

Might I make a suggestion?

The Lifetime Subscription (which counts towards both Substack and Locals — and last for life) is a marvelous, one time, way to show support. And it comes with all of the perks (access to the Locals community as well as the official Lunduke Journal forum, & DRM-free eBooks).

You can snag a Lifetime Subscription via Locals, Substack, or with Bitcoin.

But, heck, any type of subscription (via any platform) is appreciated! Choose whichever works best for you!

Then be sure to go to Lunduke.com and choose the platforms which are the most convenient for you to use — The Lunduke Journal publishes all over the Inter-Tubes!

And, once again, thank you to every subscriber. This work is only possible because of you. You rule.

-Lunduke

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Keep The Lunduke Journal Free!

So far, in 2025, The Lunduke Journal has published 246 shows — being the only Tech News outlet covering the vast majority of those stories.

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You Make The Lunduke Journal Possible

Seriously. This is all possible because of you.

We are able to make all of this free to share with the world because of you.

Might I make a suggestion?

The Lifetime Subscription (which counts towards both Substack and Locals) is a marvelous, one time, way to show support. And it comes with all of the perks (access to the Locals community as well as the official Lunduke Journal forum, & DRM-free eBooks).

You can snag a Lifetime Subscription via Locals, Substack, or with Bitcoin. Lots of options.

But, heck, any type of subscription (via any platform) is appreciated! Choose whichever works best for you!

Then be sure to go to Lunduke.com and choose the platforms which are the most convenient for you to use — The Lunduke Journal publishes all over!

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Lunduke Journal hit 9 million views in August
And still not taking a single penny from Big Tech.

Thanks to all of you, August was a truly spectacular month for The Lunduke Journal.

After everything was tallied up — audio podcast downloads, video views, and article views — all of you viewed (or listened to) my work over 9 million times last month.

I’m not sure if that’s a record or not — I’ll need to go over some of the past stats to be sure — but it definitely makes me smile.

It means that the real Tech News — the stories that most Tech Journalists refuse to tell — is getting out there. In a big way. No matter how much Big Tech wants some of these stories to go away.

Stats for August

Here’s some Lunduke Journal stats (because stats are fun):

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9 Million “views”. In one month. Hot diggity!

You better believe I’ll be keeping a close eye on the stats this month to see if we get close to 10 Million. Because 10 Million is a nice, big round number.

And big, round numbers are fun.

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One other thing I wanted to mention: I’m hoping to do away with sales and discounts on Lunduke Journal subscriptions. Which means no sales during this month (September).

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Truly, The Lunduke Journal would not be possible without all of you.

Now, if you’ll excuse me, I have another show to record… which is probably going to make another Tech company very grumpy.

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