Lunduke
News • Science & Tech
New IBM Leaks: An anti-White Pledge & "Ally" Badges
Plus: Executive pay is tied to these racist programs
April 14, 2024
post photo preview

The leaks from within IBM (and IBM subsidiaries, like Red Hat) continue to roll in.

In the latest round of leaks we'll be looking at IBM's "Emb(race)" program, pledges to racist ideas, "Ally Badges", and how IBM Executive compensation is directly tied to the success of all of these programs.

It is absolutely wild.

We begin with the IBM "Emb(race) Pledge", which every IBM employee is encouraged to take.

The IBM Emb(race) Pledge - Source: IBM 2020 Diversity Report

Here is the full text of the "Emb(race) Pledge":

"I pledge not to remain silent.
I pledge to better understand the Black experience.
I pledge to fully embrace race and ethnicity with empathy.
I pledge to demonstrate equality through action. 
I pledge to create safe spaces to speak out. 
I pledge to be an upstander in every environment.
I pledge to become an Ally."

Let's dial in and be specific -- What does an "Ally" (with a capital "A") mean according to IBM?

We have learned, through previous previous leaks, that a core part of being an "Ally" is embracing an anti-White viewpoint -- including the concept that "only WHITE people are racist" and that "[White people] are the oppressors because we feed and thrive on power at the expense of other races".  (Again, this is according to IBM.)

Here, IBM is asking their employees to take a pledge to not just agree with that viewpoint... but to actively promote it.

This is, effectively, IBM telling their employees to take an "Anti-White Pledge".

NOTE: If IBM would like to disagree with The Lunduke Journal's assesment of this pledge, I courage IBM representatives to reach out and point out which portion of the IBM definition of "Ally" (which IBM and Red Hat have clearly defined as being anti-White) is incorrect.

It gets worse.

According to the 2020 IBM Diversity and Inclusion Report, IBM has created a system of "Badges" to showcase who has taken the pledge and become a good "Ally".

IBMers encouraged to earn "Ally Badges" - Source: IBM 2020 Diversity Report

Multiple badges are made available from IBM, including: the "Be Equal Embassador Badge", the "LGBT+ Ally Championship Badge", and the "Neurodiversity Ally Badge".

Those who do not actively promote the "Allyship" ideas, to the satisfaction of IBM management, will not receive a badge.

Specific actions -- relating to becoming an "Ally", promoting "Allyship", and the Emb(race) program -- are recommended to IBM employees.

"Actions every IBMer can take" - Source: Internal IBM Leak

According to one whistleblower, speaking to The Lunduke Journal on the condition of anonymity, these actions were partly mandatory, and party optional -- but, if you wanted a promotion, they were "effectively mandatory".

This is supported by previous IBM leaks, in which IBM management has made clear that "Diversity Training" is mandatory for all employees.

Screenshot of IBM internal Slack channel list -- Source: Internal IBM Leak

In addition, internal communication channels were setup (on Slack) specifically to discuss and promote Emb(race) topics and earning "Ally" badges.  Including those specificially for BLM and other political causes in line with the anti-White "Allyship" definition.

Below you will find a screenshot of a post which includes reference to some of them -- along with Powerpoint and Word documents with names like "Making the IBM Emb(race) Pledge" and multiple "Diversity and Inclusion" documents.

Slack Message Screenshot - Source: Internal IBM Leak

IBM Executives and Management sent out emails actively promoting the Emb(race) program.  See below an email from Jim Whitehurst -- then President of IBM (previously the CEO of Red Hat prior to the Red Hat acquisition) -- where he (as the President) tells staff that he learns from "Emb(race)" and he "hopes you do, too." 

Executive Email -- Source: Internal IBM Leak

IBM executives pushing this narrative is actively encouraged, by the IBM Board of Directors, through financial incentives.

From the 2020 IBM Diversity and Inclusion Report:

"Compensation for our C-suite and all IBM executives is calculated in part based on their organization's progress in improving diversity for women and underrepresented minorities.  In addition, in 2021, the IBM Bopard of Directors added a diversity modifier to the Company's annual incentive program to reinforce senior management's focus on improving a diverse representation of our workforce."

That's right.  IBM Executive pay is based, in part, on how effectively IBM employees embrace diversity training, diversity hiring, and programs like "Emb(race)".

The full statement:

Executive Compensation - Source: IBM 2020 Diversity Report

Some of what we know from these IBM leaks so far:

  1. IBM has internal presentations focused on the evils of being "White".
  2. IBM has internal book clubs reading anti-White books.
  3. "Diversity" training is mandatory within IBM.
  4. Employees are encouraged to make a public "pledge" to IBM's anti-White definition of "Allyship".
  5. Employees who promote such ideas are rewarded with "Badges".
  6. Executive compensation is tied to IBM employees adhering to and promoting these ideas.

What we are learning from one of the oldest and biggest "Big Tech" companies is deeply disturbing (and deeply racist).

Previous IBM leaks to The Lunduke Journal:

A few notes:

  • The Lunduke Journal is adamant about protecting the identities of whistleblowers.
  • Content leaked to The Lunduke Journal is carefully vetted prior to publication -- and representatives from the related companies are regularly contacted for comment (even if they don't like to respond).
  • Whistleblowers from Big Tech companies can contact Lunduke directly via email (bryan at lunduke.com).

Thank you to the brave whistleblowers who have sent screenshots and documents.

community logo
Join the Lunduke Community
To read more articles like this, sign up and join my community today
4
What else you may like…
Videos
Podcasts
Posts
Articles
Internet Archive Reaches Secret Settlement with Universal Music

Internet Archive Founder, Brewster Kahle, was the final hold-out in reaching a settlement. Which is being kept confidential.

More from The Lunduke Journal:
https://lunduke.com/

00:10:54
September 16, 2025
CTO of Microsoft Azure: "USA is Fascist Regime"

Microsoft employees chanting "Go away, Jews!" Then Microsoft employees praising the murder of Charlie Kirk. Now the Microsoft Chief Technical Officer of Azure attacks the USA & Trump.

More from The Lunduke Journal:
https://lunduke.com/

00:09:50
September 16, 2025
New Lunduke Journal Sub Perks, Lifetime Price Increase Next Week

DRM-Free PDF eBooks, games, an Exclusive Forum, and other goodies for Lunduke Journal Subscribers.

The details:
https://lunduke.locals.com/post/7279764/new-lunduke-journal-sub-perks-lifetime-price-increase-next-week

More from The Lunduke Journal:
https://lunduke.com/

00:06:16
November 22, 2023
The futility of Ad-Blockers

Ads are filling the entirety of the Web -- websites, podcasts, YouTube videos, etc. -- at an increasing rate. Prices for those ad placements are plummeting. Consumers are desperate to use ad-blockers to make the web palatable. Google (and others) are desperate to break and block ad-blockers. All of which results in... more ads and lower pay for creators.

It's a fascinatingly annoying cycle. And there's only one viable way out of it.

Looking for the Podcast RSS feed or other links? Check here:
https://lunduke.locals.com/post/4619051/lunduke-journal-link-central-tm

Give the gift of The Lunduke Journal:
https://lunduke.locals.com/post/4898317/give-the-gift-of-the-lunduke-journal

The futility of Ad-Blockers
November 21, 2023
openSUSE says "No Lunduke allowed!"

Those in power with openSUSE make it clear they will not allow me anywhere near anything related to the openSUSE project. Ever. For any reason.

Well, that settles that, then! Guess I won't be contributing to openSUSE! 🤣

Looking for the Podcast RSS feed or other links?
https://lunduke.locals.com/post/4619051/lunduke-journal-link-central-tm

Give the gift of The Lunduke Journal:
https://lunduke.locals.com/post/4898317/give-the-gift-of-the-lunduke-journal

openSUSE says "No Lunduke allowed!"
September 13, 2023
"Andreas Kling creator of Serenity OS & Ladybird Web Browser" - Lunduke’s Big Tech Show - September 13th, 2023 - Ep 044

This episode is free for all to enjoy and share.

Be sure to subscribe here at Lunduke.Locals.com to get all shows & articles (including interviews with other amazing nerds).

"Andreas Kling creator of Serenity OS & Ladybird Web Browser" - Lunduke’s Big Tech Show - September 13th, 2023 - Ep 044

You all, I think, will be very proud of me. All of my computers in the house, other than my desktop are now running Omarchy or Open Mandriva Linux.

Microsoft is so disgusting right now that I just can't not be using Linux.

I mean I am probably one of the most hardcore Windows developers on here. I still think a lot of my points are valid, but Microsoft is just so ethically bad that I can't support them willingly. I have to use Windows at work and development focuses on it in some cases.

BUT, I have already released 3 Linux based applications of my own, and that is something I NEVER thought I would do.

It is a crazy world.

https://github.com/2disbetter/

DHH backing Omarchy is the kind of support I was hoping would come to a desktop Linux distro. That it is Arch and uses Hyprland just makes me smile. I of course support xlibre, but I just really like Hyprland.

Anyway, figured this crowd would find all of this as ironic as I do. Hope you all are having a rad day!

21 hours ago

Tech Writers and Their Horrible Reviews

Its review season as Apple’s new iPhones and AirPods Pro Gen 3 are out in the wild. So many reviewers vying to get their content out there. And I appreciate the effort most of the time. Ok, SOME of the time.

First annoyance are “first look” reviews that add nothing of value above what was put out by Apple PR. But if “First Look” or “Unboxing” is in the title, you know what you are in for.

I save most of my ire for tech reviewers writing about photo, video or sound. These are the worst quality reviews IMNSHO. So much time wasted on technical detail and testing…by people who don’t know beans about photography, video or music.

I pay attention to photographers who take the time to use a smartphone in the field, for their work. Some talentless shutter clicker who takes the same uninspired photo using 5 different cameras, then pixel peeping to declare which one was “the winner” is useless.

Austin Mann has year in and out created some of the ...

September 17, 2025

Hey @Lunduke , I pinged you on X but not sure if you'll see it, so I'll share here.

There seems to be a small uprising on Bluesky to get DHH disassociated from Ruby on Rails, if you just go on BlueCry and search DHH you'll see the discussions. Don't know if it actually has legs.

Final Reminder: Lifetime Price Increase in 24 hours

This is just a super quick reminder (so no body misses out):

This Friday (September 19th), the price of a new Lifetime Subscription to The Lunduke Journal will be increasing from $200 to $300.

Which means: If you want to pick up a new Lifetime Subscription for the lower price, simply grab one (via Locals, Substack, or Bitcoin) by Thursday night (Sep 18th). That’s roughly 24 hours from the moment I am writing these words.

Obviously, once you have a Lifetime Subscription you’re set. You know. For life.

I wanted to give all of you some notice so you could grab one at the lower rate.

Also worth noting: The Lunduke Journal has phased out sales and discount promotions. The current price of a subscription is the best price.

This will be the final reminder before the change goes into effect.

-Lunduke

Read full Article
September 15, 2025
post photo preview
Lunduke Livestream: Tue, Sep 16 at 1pm Eastern

The Lunduke Journal regular live-streaming is back! The next show is Tuesday, September 16th (tomorrow) at 1pm Eastern (10am Pacific, 5pm UTC).

You can catch the live video, for free, on X, Rumble, YouTube, & Locals.

We’ve got a lot of Tech News to cover — and who knows what stories will pop up between now and then!

Time permitting, we’ll also be doing a little Nerdy Q & A. So, if you’ve got something you’d like to ask, join us in one of the chat rooms!

Also, quick reminder that the price of new Lifetime Subscription is going up this Friday. If you want one at the lower price, now’s your moment. We’ve also added some new perks for subscribers worth checking out.

See you nerd tomorrow!

-Lunduke

Read full Article
September 14, 2025
New Lunduke Journal Sub Perks, Lifetime Price Increase Next Week

A quick update: There are some new perks for Lunduke Journal subscribers, and an upcoming price increase for new Lifetime Subscriptions (if you want one of those at the lower price, you have a couple days).

All the details below.

Lifetime Subscription Price Increase

This coming Friday (September 19th), the price of a new Lifetime Subscription to The Lunduke Journal will be increasing from $200 to $300. I wanted to give all of you a few days notice so you could grab one at the lower rate.

If you want to pick up a Lifetime Subscription for the lower price, simply grab one (via Locals, Substack, or Bitcoin) by Thursday night (Sep 18th).

The prices for new Yearly and Monthly subscriptions will remain the same. No changes.

Reminder: The Lunduke Journal has phased out sales and discount promotions. The current price of a subscription is the best price.

New Perks for Lunduke Journal Subscribers

I am working on adding a few new perks for Lunduke Journal subscribers — a way of saying “Thank You” for making this work possible (while still keeping all of the articles and shows free for the world).

Here are the perks as of today.

Perks for all Subscribers (Monthly, Yearly, and Lifetime):

Note: The eBooks & Games are currently only available on Locals & Substack (due to platform features). Those perks will also become available to subscribers on X, YouTube, & Patreon next week. Stay tuned for access details.

Additional (Optional) Perks only for Lifetime Subscribers:

  • The Lunduke Journal will follow your account on X.

  • Your name (real, or internet handle) listed in a special thanks slide at the end of new Lunduke Journal videos.

Both of these perks are 100% optional.

If you are a Lifetime Subscriber, and would like to take advantage of either (or both), simply email “bryan at lunduke.com” with the subject line “Lifetime Perk” (that part is important, I get so many emails this will help me see yours) and include a link to your X profile and/or the way you want your name to appear at the end of videos.

One of the nice parts of having Lunduke Journal follow your X account… is it will make it far easier (and more likely) for me to see your comments.

Thank You

I am working to expand all of the regular perks (books, etc.) to subscribers across all platforms (which was a little tricky, considering the differences in each platform, but I managed to figure out how to do it) — while adding a few new ones as well.

Nothing crazy, just a way of saying “Thank You”.

Seriously.

From the bottom of my heart, thank you for your support. The Lunduke Journal is only possible thanks to each and every one of you.

-Lunduke

Read full Article
See More
Available on mobile and TV devices
google store google store app store app store
google store google store app tv store app tv store amazon store amazon store roku store roku store
Powered by Locals