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Mozilla downplaying Firefox, moving into A.I.
Firefox is not part of Mozilla's official future strategy
October 03, 2023
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We all know about the incredibly bizarre finances of Mozilla -- the Billion dollar corporation behind the Firefox web browser.

Huge dollar payments to companies that don't seem to exist.  Massive amounts of money funneled into political projects.  A nearly total reliance on a single customer (Google) for the majority of their revenue.  Huge (and unusual) bonuses given to their CEO.  Sketchy to the extreme.

And all of that is built upon a web browser (Firefox) that has a total marketshare of around 3%... and dropping.

Which begs the question:

If you have one product (Firefox) that is responsible for the majority of your revenue, and that product has a declining marketshare with only one paying customer (effectively), how do you ensure profitability going forward?

Realistically, you have two options:

  1. Take that one product (Firefox) and do what is necessary to increase the marketshare and ensure long-term profitability of it.
  2. Pivot your company to entirely new products that have nothing to do with your old product.

It appears that Mozilla has chosen option number 2.

In an article from Mozilla President, Mark Surman, the plan for the future of Mozilla was laid out.  Plain as day.  And that plan does not include the Firefox web browser.

That article, "Looking ahead at Mozilla’s next quarter century", called out four specific initiatives that Mozilla is investing in as key bets for the future of their company:

  1. Secure AI Labs (A.I.)
  2. Open Source Audit Tooling (A.I.)
  3. Lelapa A.I. (A.I.)
  4. Data Nutrition Project (A.I.)

What do all four of those projects and companies have in common?  You guessed it: Artificial Intelligence.

As the Mozilla President put it:

"They are creating a wave of ideas and tech that could push the internet — including AI — in a dramatically different direction.

 

If we want to push things in a different direction in this next era, we need more than one or two new products like Firefox — we need a wave."

Note the repeated use of the phrase "different direction".  That's not an accident.  Guaranteed those words were carefully vetted by several executives and their press team.  Mozilla is making things pretty clear here.

It should also be noted that Firefox itself does not appear even once in the "next 25 years" roadmap for Mozilla -- other than to discuss how they need new products (read: not Firefox) that are successful for Mozilla.  Like Firefox once was.

Mozilla isn't standing still on this pivot away from Firefox and towards A.I. -- they're taking action and putting money towards this goal.  Earlier this year, they launched a new company they call "Mozilla.ai"... with an initial investment of $30 Million.  And that is in addition to their other investments in the A.I. field.

Let that all sink in for a moment.

  • The President of Mozilla lays out a future roadmap that does not include Firefox.
  • The entire future roadmap of Mozilla is centered on Artificial Intelligence.

Is Mozilla's plan to pivot from a "Web Browser Builder" to an "Artificial Intelligence company" a good idea?

Maybe.  Maybe not.

But, regardless, that is the clear direction that Mozilla has chosen.  They want their future to be all about Artificial Intelligence... they're just about done with Firefox.

Don't believe it?  Does the idea of Mozilla dropping (or, at least, sidelining) Firefox seem too outlandish?

When someone tells you their plan, and then spends millions to act on that plan, it's usually a good idea to believe them.

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Looking for the Podcast RSS feed or other links? Check here:
https://lunduke.locals.com/post/4619051/lunduke-journal-link-central-tm

Give the gift of The Lunduke Journal:
https://lunduke.locals.com/post/4898317/give-the-gift-of-the-lunduke-journal

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https://lunduke.locals.com/post/4619051/lunduke-journal-link-central-tm

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"Andreas Kling creator of Serenity OS & Ladybird Web Browser" - Lunduke’s Big Tech Show - September 13th, 2023 - Ep 044

This episode is free for all to enjoy and share.

Be sure to subscribe here at Lunduke.Locals.com to get all shows & articles (including interviews with other amazing nerds).

"Andreas Kling creator of Serenity OS & Ladybird Web Browser" - Lunduke’s Big Tech Show - September 13th, 2023 - Ep 044

Last month (December), The Lunduke Journal ran a rather preposterous sale. $89 bucks for a Lifetime subscription (and 50% off Monthly or Yearly subs).

And, you know what? It was amazing. A flood of new subscribers grabbing a great deal, helping to ensure that truly independent Tech Journalism can stay 100% free from the clutches of Big Tech well into the future.

In fact, it worked so well that we’re doing it again for the entire month of January. Because… why not?!

https://lunduke.substack.com/p/89-lifetime-lunduke-journal-subscriptions-c1b

i nearly forgot. i passed 1 year of using linux full time at the start of the year. if anyone be interested, this is the write-up i put over on the L1T forum. https://forum.level1techs.com/t/linux-1-year-challenge-2025-26-completion-post/244199?u=godzylla

7 hours ago

Or perhaps it's all part of the plan...

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January 01, 2026
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Top 5 Tech Stories of 2025 (According to Lunduke Journal's Viewers)
Gay software, Leftist Activists destroying computing, attacks on privacy, & more. Plus: Lunduke Journal had 14.9 Million views in December alone.

What follows are the top 5 most viewed Tech News stories, published by The Lunduke Journal, during 2025.

Presented in descending order of views received, starting with the most viewed.

[Links are to Substack, but all stories are freely available on several platforms.]

  1. Installing Linux Software Just Got More... Gay [Nov 24, 2025]

  2. Linus Torvalds Tells Google Dev His “Garbage Code” Should “Get Bent” [Aug 10, 2025]

  3. Leftist Activists Demand Removal of Ruby on Rails Founder, DHH [Sep 26, 2025]

  4. Microsoft’s Goal: Replace “Every Line of C” with Rust by 2030? [Dec 26, 2025]

  5. Use Firefox? Mozilla Says it Can Use Your Data However it Wants. [Feb 27, 2025]

And, just for the sake of posterity, here are the next most viewed stories, 5 through 10.

  1. Wikipedia Made $184 Million in 2025, Spent $3.4 Million on Hosting [Dec 5, 2025]

  2. Cloudflare Rewrote Their Core in Rust, Then Half of the Internet Went Down [Nov 19]

  3. Ubuntu’s Rust GNU Utils Replacement 17x Slower & Buggy [Sep 16]

  4. GNOME Foundation Discusses Refusing Funds from Framework Computer [Oct 17, 2025]

  5. Python Says Discriminatory DEI Policies More Important Than $1.5 Million Dollars [Oct 28]

Of those 10 stories… 4 of them were not reported on by any other major Tech News outlets. And 3 of the other stories were first reported by The Lunduke Journal (and then picked up by other journalists).

That’s… wild.

Worth Pondering

We know that The Lunduke Journal gets more social media traction and views than any other “Mainstream” Tech Journalism outlets (including the ones which claim to have “millions” of followers).

While we don’t know the current exact viewership numbers of the other major Tech Journalists out there, based on all available numbers it would appear that these are among the most viewed Tech News stories from any publisher.

Period.

Which means that this list of “Top Tech News of 2025” is about as close to definitive as we’re likely to get.

While we’re at it, for the sake of massive transparency, here are detailed statistics for The Lunduke Journal for last month. (Something the other big Tech News outlets would be terrified to reveal.)

Lunduke Journal Stats for December

Here’s some Lunduke Journal stats for December, 2025:

  • 14.9 Million views (or listens) during the last month (December).

  • 151,224 free subscribers (not including audio podcast feeds).

  • 2,196 new free subscribers on the primary platforms.

  • 342 shows, in total, in 2025.

  • $0.00 (zero) taken from any corporation.

December is, typically, the most quiet month for Tech Journalism. Fewer big stories. Lots of people on vacation. “View” numbers are, almost always, significantly lower than a typical month.

Despite that, The Lunduke Journal had a pretty stellar month in December of 2025. Second biggest month of the year (only slightly behind the previous month, which set multiple records), clocking in at just shy of 15 million “views”.

I’ll take it.

 

Total Free Subscribers also saw pretty decent growth, considering it was December (“the quiet month”), of over 2,000 new subscribers. Now topping 150,000.

 

A huge thank you, as always, to the amazing subscribers to The Lunduke Journal.

None of this work would be possible without you.

-Lunduke

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December 28, 2025
Reminder: The $89 Lifetime Sub deal ends after New Years Eve

Woah!

The end of December is almost here!

That means the “$89 Lifetime Lunduke Journal Subscription” deal is about to end!

When the ball drops on New Years Eve, and the calendar clocks over to 2026, the Lifetime Subscription price goes back to normal.

So, you know, grab one before that darn ball drops! (Then check out all of the Lunduke Journal Subscriber Perks.)

Because that deal is re-DONK-u-lous.

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Lunduke's Nerdy Q&A, Lifetime Sub for $89

Two quick tidbits on this glorious Sunday:

Reminder: $89 Lifetime Subscriptions

Lifetime Subscriptions to The Lunduke Journal are currently discounted to $89. For life. Which is… insane. That’s less than 1/3rd of the regular price.

Monthly and Yearly subscriptions are 50% off. Which is also pretty darned snazzy.

Submit Questions for Lunduke’s Nerdy Q&A!

On Tuesday I will be recording a long-overdue episode of “Lunduke’s Nerdy Q&A”.

Got questions you’d like asked in the show? No guarantees, but I’ll get to as many as I can!

Retro computing. Current computer news. Ridiculous hypotheticals. Any question is fair game... just make sure it’s good and nerdy.

To make it simple for me, there are two ways you can submit questions for this week’s Q&A:

  1. Add a comment to this thread on Forum.Lunduke.com.

  2. Reply to this thread over on X.

  3. Ok. I lied.  There are three ways.  You can also reply to this post, right here, on Locals.

Note: Only Lunduke Journal subscribers can access to Forum.Lunduke.com. All of the details on how to gain access are on the Lunduke Journal Subscriber Perks page.

-Lunduke

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