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Ground Zero for the Personal Computer Industry: 1977's West Coast Computer Faire
Apple. Commodore. Zilog. Osborne. MITS. An event like no other.
June 03, 2024
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On April 16, 1977, something amazing happened. An even that would shape the personal computer industry for years to come…

The first “West Coast Computer Faire” kicked off in San Francisco, California.

Organized by Jim Warren (editor of “Dr Dobb’s Journal of Calisthenics and Orthodontia” — the original name of the legendary “Dr Dobb’s Journal”) and Bob Reiling (editor of “The Homebrew Computer Club Newsletter”).

The cover of the February 1977 issue of The Homebrew Computer Club Newsletter - courtesy of the DigiBarn Computer Museum

The event was also promoted — with a full page spread — in the December, 1976 issue of BYTE Magazine.

The list of companies, magazines, and computer clubs already confirmed to be attending — a full 4+ months before the event — reads like a who’s who of luminaries and pioneers in the world of personal computing.

Apple Computer (listed as Apple Computers), Zilog, MITS, Osborne, MOS, and so many more.

Boy howdy, word spread quickly.

Over 12 Thousand people attended the first Computer Faire — more than double the number planned for — making this the largest event in computer history up to this point (by a long shot).

Jim Warren, one of the organizers of the event, recalls that first day this way:

“We had these lines running all around the [CENSORED]ing building and nobody was irritated. Nobody was pushy. We didn’t know what we were doing and the exhibitors didn’t know what they were doing and the attendees didn’t know what was going on, but everybody was excited and congenial and undemanding and it was a tremendous turn-on. People just stood and talked—‘Oh, you’ve got an Altair? Far out!’ ‘You solved this problem?’ And nobody was irritated.”

Introduction of the Apple ][

By nearly every account of the event, the Apple II was the computer that generated the most excitement and the largest crowds. People were truly excited to see an Apple II in action for the first time.

The event was dramatized in the film “The Pirates of Silicon Valley”, which contained the following scene depicting the moment the doors opened, on the first day of the West Coast Computer Faire:

While that’s obviously all been exaggerated for dramatic effect, this does appear to be (based on every account I’ve heard) a somewhat accurate retelling of that particular moment in time. And did, in fact, include Steve Jobs, Steve Wozniak, Bill Gates, and Paul Allen (along with so many others).

To say the Apple II introduction was a hit would be a mammoth understatement. The very next month, Wozniak would publish a detailed introduction to the Apple II in the May issue of BYTE Magazine… and the Apple II line would go on to sell close to 6 million computers and be in production for almost 17 years. (Making it one of the longest produced personal computer lines.)

If this moment in history had not occurred… would Apple (then “Apple Computer”) even exist today?

Introduction of the Commodore PET

The Apple II wasn’t the only computer introduced that day which was powered by the MOS 6502 CPU…

Commodore Business Machines — which had just recently purchase MOS (the company behind the 6502 processor) — was unveiling the Commodore PET 2001:

Who was there to do the unveiling? None other than Chuck Peddle, himself — the main designer of the 6502 CPU and the Commodore PET. Absolute legend.

The crowds weren’t quite as excited about the PET as they were the Apple II, however. The color graphics and sound of the Apple II really grabbed the attention of the conference goers (the PET only had a monochrome screen).

Just the same, the Commodore PET series laid the groundwork for the VIC-20 and Commodore 64 (which would become the best selling computer model of all time, moving upwards of 17 million units).

Fun bit of trivia: Commodore was this close to purchasing Apple Computer outright before all of this took place. Commodore decided to not go through with the purchase and, instead, built their own computers based on the 6502.

There surprisingly few pictures…

One thing about many of these early — and historically significant — events in computer history: Not a lot of pictures.

The 1977 West Coast Computer Faire, despite being the largest Personal Computer event to have occurred — with thousands in attendance — is no exception to that rule. In fact, many pictures that are often passed off as “Steve Jobs at the 1977 Computer Faire” are actually from later years. The same is true of Bill Gates and Paul Allen (who also attended in the years that followed).

Some of the best, verifiable pictures (although low resolution) came from an article on the 1977 event in Creative Computing Magazine (lovingly preserved by AtariArchives.org). Which I highly recommend reading as an in-person account of this legendary event.

 
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Lunduke Lifetime Discount Ends in 1 Day; Zelda, Larry, SQ, & Keen Walls Available

TL;DR: Lifetime Subscription discount ends in one day. There are currently 4 “Lifetime Walls” with space available for more names (the Oregon Trail Wall is now full).

We’ve been running a massive discount on Lunduke Journal Lifetime Subscriptions for the entire months of June and July. And it has been an absolute blast. There are now 21 (twenty-one!) retro computer walls overflowing with your names.

Pure insanity. Huge thank you to everyone who has supported The Lunduke Journal.

But the discounted price only runs through July 31st… and that moment is just about here.

When the calendar ticks over into August (just a hair over 24 hours from now), the Lunduke Journal Lifetime Subscription price goes back to normal.

  • If the calendar still says it’s July, the Lifetime price is still discounted to $125.

  • If the calendar says August… the price returns to $300.

There are, as of this exact moment, 4 retro game themed “Lifetime Walls” which still have some space for more names (check Lunduke.com for the full list):

  1. Legend of Zelda

  2. Commander Keen 4

  3. Space Quest 4

  4. Leisure Suit Larry

Grab a discounted Lifetime Subscription (scroll down for the details), then email Lunduke (bryan at lunduke.com) with which Wall you’d like to appear on.

 

First come, first served. Once a Wall is full, it’s full. So if there’s a specific Wall you’d like to be on, don’t dilly dally.

How to Grab a Discounted Lifetime Subscription:

There are 3 different ways to pick up a Lunduke Journal Lifetime sub. All of them work great. Choose whichever works best for you!

Remember: These discounted prices go back up to normal ($300) on August 1st.

Get a Lifetime Subscription via Locals:

  1. Go to Lunduke.Locals.com/support.

  2. Select “Give Once“.

  3. Enter “125“ into the amount field.

  4. After checking out, Lunduke will toss you an email once your account is set to full lifetime status. (This usually happens within a few hours.)

Get a Lifetime Subscription via Substack:

  1. Go to Lunduke.Substack.com/subscribe.

  2. Select the “Lifetime Subscription” option.

  3. After checking out, Lunduke will toss you an email once your account is set to full lifetime status. (This usually happens within a few hours.)

If you would also like full, Lifetime access to Lunduke.Locals.com (which is included):

  1. Make a free account on Lunduke.Locals.com.

  2. Email “bryan at lunduke.com” with the email address you use on both Substack and Locals (can be different email addresses).

  3. Lunduke will toss you an email once your account is set to full lifetime status on Locals.

Get a Lifetime Subscription with Bitcoin:

Bonus: Save an extra $10 with the Bitcoin option, as Bitcoin processing has fewer fees associated with it.

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  • Email “bryan at lunduke.com” with the following information: What time you made the transaction, how much was sent (in Bitcoin), and the email address you use (or plan to use) on Locals.com or Substack.com.

-Lunduke

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Oregon Trail, Keen, & Leisure Suit Larry Lifetime Walls

Holy frijoles! There are now 20 (twenty!) Lifetime Subscriber Walls, filled with the names of roughly one bazillion Lunduke Journal supporters.

Just amazing.

Two super quick updates:

  1. The “Desqview/X”, “NeXTSetp”, & “TRS-80 Model 100” Walls are now full! (Check them out on Lunduke.com and at the end of new shows.)

  2. There are 3 new Walls available to put your John Hancock on… and, just for kicks, these ones aren’t from Classic Operating Systems… they’re Classic Games:

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    3. Leisure Suit Larry

 

I don’t expect space on these Walls to last long. First come first served.

A huge thank you to all of The Lunduke Journal subscribers. Your support is deeply appreciated. You make this possible.

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TRS-80 Model 100 joins The Lunduke Journal Lifetime Wall party!

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  1. The “BeOS” Wall Lifetime Subscriber Wall is now full (see all of them on Lunduke.com)!

  2. We’ve added a new “TRS-80 Model 100” Wall (because we can)! That’s the 19th Lifetime Subscriber Wall! 19!

  3. The discounted Lifetime Lunduke Journal Subscriptions are still available through to the end of this month (July).

Which means there are, as of this exact moment, 4 Walls with space available (see Lunduke.com for the full list of Walls). But these fill up wicked fast.

  1. Emacs (only a few spots left)

  2. Desqview/X (a little less than 2/3rd’s full)

  3. NeXTStep (still plenty of space)

  4. TRS-80 Model 100 (just launched)

 

Nice, right?

Worth noting: The “TRS-80 Model 100” has very limited screen resolution (240 x 64), which means only a small number of names can fit on that wall. If you want on it, I’d let me know right away.

Grab a discounted Lifetime Subscription (if you don’t already have one), then let me know (email “bryan at lunduke.com”) which Wall you’d like to see your name on.

Huge high five to everyone who has already added their name to a Wall. At the current rate, we’ll have over 20 retro computer themed walls, filled with all of your names, by the end of the month.

And, doggone it, that’s amazing.

-Lunduke

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