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Ground Zero for the Personal Computer Industry: 1977's West Coast Computer Faire
Apple. Commodore. Zilog. Osborne. MITS. An event like no other.
June 03, 2024
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On April 16, 1977, something amazing happened. An even that would shape the personal computer industry for years to come…

The first “West Coast Computer Faire” kicked off in San Francisco, California.

Organized by Jim Warren (editor of “Dr Dobb’s Journal of Calisthenics and Orthodontia” — the original name of the legendary “Dr Dobb’s Journal”) and Bob Reiling (editor of “The Homebrew Computer Club Newsletter”).

The cover of the February 1977 issue of The Homebrew Computer Club Newsletter - courtesy of the DigiBarn Computer Museum

The event was also promoted — with a full page spread — in the December, 1976 issue of BYTE Magazine.

The list of companies, magazines, and computer clubs already confirmed to be attending — a full 4+ months before the event — reads like a who’s who of luminaries and pioneers in the world of personal computing.

Apple Computer (listed as Apple Computers), Zilog, MITS, Osborne, MOS, and so many more.

Boy howdy, word spread quickly.

Over 12 Thousand people attended the first Computer Faire — more than double the number planned for — making this the largest event in computer history up to this point (by a long shot).

Jim Warren, one of the organizers of the event, recalls that first day this way:

“We had these lines running all around the [CENSORED]ing building and nobody was irritated. Nobody was pushy. We didn’t know what we were doing and the exhibitors didn’t know what they were doing and the attendees didn’t know what was going on, but everybody was excited and congenial and undemanding and it was a tremendous turn-on. People just stood and talked—‘Oh, you’ve got an Altair? Far out!’ ‘You solved this problem?’ And nobody was irritated.”

Introduction of the Apple ][

By nearly every account of the event, the Apple II was the computer that generated the most excitement and the largest crowds. People were truly excited to see an Apple II in action for the first time.

The event was dramatized in the film “The Pirates of Silicon Valley”, which contained the following scene depicting the moment the doors opened, on the first day of the West Coast Computer Faire:

While that’s obviously all been exaggerated for dramatic effect, this does appear to be (based on every account I’ve heard) a somewhat accurate retelling of that particular moment in time. And did, in fact, include Steve Jobs, Steve Wozniak, Bill Gates, and Paul Allen (along with so many others).

To say the Apple II introduction was a hit would be a mammoth understatement. The very next month, Wozniak would publish a detailed introduction to the Apple II in the May issue of BYTE Magazine… and the Apple II line would go on to sell close to 6 million computers and be in production for almost 17 years. (Making it one of the longest produced personal computer lines.)

If this moment in history had not occurred… would Apple (then “Apple Computer”) even exist today?

Introduction of the Commodore PET

The Apple II wasn’t the only computer introduced that day which was powered by the MOS 6502 CPU…

Commodore Business Machines — which had just recently purchase MOS (the company behind the 6502 processor) — was unveiling the Commodore PET 2001:

Who was there to do the unveiling? None other than Chuck Peddle, himself — the main designer of the 6502 CPU and the Commodore PET. Absolute legend.

The crowds weren’t quite as excited about the PET as they were the Apple II, however. The color graphics and sound of the Apple II really grabbed the attention of the conference goers (the PET only had a monochrome screen).

Just the same, the Commodore PET series laid the groundwork for the VIC-20 and Commodore 64 (which would become the best selling computer model of all time, moving upwards of 17 million units).

Fun bit of trivia: Commodore was this close to purchasing Apple Computer outright before all of this took place. Commodore decided to not go through with the purchase and, instead, built their own computers based on the 6502.

There surprisingly few pictures…

One thing about many of these early — and historically significant — events in computer history: Not a lot of pictures.

The 1977 West Coast Computer Faire, despite being the largest Personal Computer event to have occurred — with thousands in attendance — is no exception to that rule. In fact, many pictures that are often passed off as “Steve Jobs at the 1977 Computer Faire” are actually from later years. The same is true of Bill Gates and Paul Allen (who also attended in the years that followed).

Some of the best, verifiable pictures (although low resolution) came from an article on the 1977 event in Creative Computing Magazine (lovingly preserved by AtariArchives.org). Which I highly recommend reading as an in-person account of this legendary event.

 
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Ubuntu 4.10 joins Lunduke Journal Lifetime Wall!

TL;DR

Ubuntu 4.10, C64, & BeOS Lifetime Walls are now available for Lifetime Subscribers to put their names on! Plus: Lifetime Subscriptions are massively discounted through end of June (roughly 10 days).

Ubuntu 4.10 Lifetime Wall

Remember when Linux was fast, light, and required only 64 MB of RAM?

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Let’s celebrating those good old days by adding a new “Lifetime Subscriber Wall” of the very first version of Ubuntu (4.10), released all the way back in 2004.

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Three Retro Lifetime Walls Open

Which means there are 3 Walls currently available to put your signature on:

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Man. Look at that Ubuntu 4.10 screenshot. So very… GNOME 2… and brown. That, right there, is how I like to remember Ubuntu.

Support The Lunduke Journal & Get on The Wall

Grabbing a Lifetime Subscription to The Lunduke Journal — and getting your name on one of the Retro Computer Lifetime Subscriber Walls — is the best way to show your support for truly independent Tech Journalism.

  1. Grab a Lifetime Subscription (1 name on 1 Wall per Lifetime Subscription), scroll down for the links.

  2. Then Email Lunduke (“[email protected]”) with which Retro Computer Wall you would like to appear on (and what name you would like to use).

Your name will then appear on a Wall… on both Lunduke.com & during the end of Lunduke Journal shows.

Note: These fill up crazy fast. We’re talking days, not weeks. First come, first served. If you want to get on a specific Wall, don’t dilly dally.

Lifetime Discount Runs Through June

For the entire month of June, Lifetime Subscriptions are discounted down to $125 (regularly $300).

How to Grab a Discounted Lifetime Subscription:

There are 3 different ways to pick up a Lunduke Journal Lifetime sub. All of them work great and include the same perks. Choose whichever works best for you!

Get a Lifetime Subscription via Locals:

  1. Go to Lunduke.Locals.com/support.

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  3. Enter “125“ into the amount field.

  4. After checking out, Lunduke will toss you an email once your account is set to full lifetime status. (This usually happens within a few hours.)

Get a Lifetime Subscription via Substack:

  1. Go to Lunduke.Substack.com/subscribe.

  2. Select the “Lifetime Subscription” option.

  3. After checking out, Lunduke will toss you an email once your account is set to full lifetime status. (This usually happens within a few hours.)

If you would also like full, Lifetime access to Lunduke.Locals.com (which is included):

  1. Make a free account on Lunduke.Locals.com.

  2. Email “bryan at lunduke.com” with the email address you use on both Substack and Locals (can be different email addresses).

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Get a Lifetime Subscription with Bitcoin:

Bonus: Save an extra $10 with the Bitcoin option, as Bitcoin processing has fewer fees associated with it.

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  • Email “bryan at lunduke.com” with the following information: What time you made the transaction, how much was sent (in Bitcoin), and the email address you use (or plan to use) on Locals.com or Substack.com.

-Lunduke

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"C64" & "BeOS" Lunduke Journal Lifetime Walls open!

The “TempleOS” and “Macintosh System 1” Lunduke Journal Lifetime Subscriber Walls are full! Those suckers filled up in a single week! (You can check them all out at Lunduke.com.)

But, behold! The “Commodore 64” and “BeOS R5” Walls are now available to add your names to!

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  • Commodore 64 : Space available

  • BeOS R5 : Space available

 

Those last two spots on the Windows 2000 Wall won’t last long. And, honestly, I expect the C64 Wall to by full pretty quickly.

Don’t have a Lifetime Subscription yet?

Already have a Lifetime Subscription to The Lunduke Journal?

  • Email “bryan at lunduke.com” with which Wall you would like to be on, and how you’d like your name displayed (nickname, full name, etc.).

There are roughly 12 days left in June. How many Retro Computer themed Lifetime Walls can we fill up before the end of the month? Let’s find out!

Huge thank you to each and every one of you! You make The Lunduke Journal possible.

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