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The Quest to Save Tech Journalism
Big Tech. Ads. AI. Algorithms. They are destroying Tech Journalism. But we can eliminate their influence.
September 13, 2023
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Tech Journalism has been broken for a long time.

  • Articles that are, in reality, corporate press releases in disguise.

  • YouTube videos funded entirely by Google’s advertising system (with revenue for creators dropping fast).

  • Tech Journalists afraid to speak their true opinions due to fear of losing sponsors and advertisers… or, worse, being silenced entirely.

  • Big Tech — and Enterprise Tech — has nearly total control of the Tech Journalism space.

And it’s only getting worse. Increasingly, the major Tech News outlets are turning to A.I. Chatbots to write a large portion of their stories (in a way that will appease their Big Tech masters).

But all is not lost.

We have a proven system that completely eliminates every problem listed above: Audience supported publications, hosted on a non-Big-Tech platform.

The Lunduke Journal of Technology (Lunduke.Locals.com) has shown that this is possible.

  • 100% supported by audience subscriptions.

  • 100% ad-free.

  • 100% Big-Tech free.

  • No algorithm deciding what you read, hear, see, or think.

  • No A.I. generated content — every word is written by a human.

Every opinion is real. Every fact is triple checked by a person. No company — big or small — can influence what we report.

And you can see the direct results in the coverage. We, unafraid, take on everyone from Wikipedia to Mozilla. Real facts, real opinions, and real journalism. With a whole lot of fun sprinkled in between.

The Lunduke Journal provides the blueprint

When The Lunduke Journal of Technology first launched — with all of those ideals — the odds seemed stacked against us.

Every Tech Journalist, publisher, podcaster, and YouTuber I spoke to thought the idea was crazy. “No way could this work,” they said!

But, you know what? It worked.

Thanks, in very large part, to all of you.

Over the last few years we have been able to remain committed to our ideals and, as of this writing, The Lunduke Journal of Technology is the most widely read publication that is 100% free from all Big Tech and advertisers.

Together we’ve blazed a new trail. We’ve experimented with how to make this noble idea work — with both mistakes and successes along the way.

And now, we can confidently say, we have a system that works. One that will work for all forms of Tech Journalism — writers, podcasters, and video creators alike. The Lunduke Journal can be the case study. With numbers and documented results to show others how to break their Tech Publication free from the shackles of Big Tech.

We need your help to make it happen

I am now on a quest to spread what I have learned to other Tech Journalists. The more publications that are freed from Big Tech control, the better.

But I can’t do it alone.

Here’s two — absolutely amazing — ways you can help make this happen.

#1) Spread the word.

I’m currently talking with a number of Tech Journalists (with audiences both large and small) about this. But, quite frankly, I am only one man. And, while my rolodex of Tech Journalists ain’t too shabby, there are oh-so-many Tech Journalists that I simply do not have any relationship with.

That’s where you come in.

If there is a journalist or publication you respect, who is shackled in some way by the problems I outlined above, let them know there is an alternative. Send them this article. Encourage them to get ahold of me.

Heck. Give them my E-Mail address: bryan at lunduke.com.

I will gladly answer questions about the approach I have taken, and share with them what has worked (and what has not). There’s no direct benefit for me with this… other than the fact that a healthy world of Tech Journalism is good for all of us.

#2) Subscribe to The Lunduke Journal

The second way you can help is by subscribing to The Lunduke Journal of Technology.

Yes. Subscribing helps me directly. And I like that.

But, importantly, the more successful The Lunduke Journal is… the easier it is to show other publishers that the (seemingly daunting) task of becoming free from Big Tech is not only doable… but beneficial.

When I talk to big Tech Journalists (of any kind) they all have two immediate questions:

  1. If you are no longer on YouTube (or any other specific platform), how to people discover your work?

  2. If you drop all advertising… how many people subscribe to support your work?

That second question is where you subscribing helps — the more subscribers The Lunduke Journal has, the more obvious it is that a 100% audience supported system works for Tech Journalism.

If you’ve been on the fence… now’s the time to jump in. We either fight to save Tech Journalism… or it dies. Now is the time for action. And this action, while seemingly small, makes a huge difference.

Your Homework

If this is important to you (and, if you are reading this, it obviously is), I’ve got some quick homework for you:

If you are a Tech Journalist:

  • Contact Lunduke (bryan at lunduke.com). Ask any questions you have. There are lots of ways to De-Big-Tech your publication (while still being professional and sustainable as a full-time endeavor)… and I’ve tried a lot of them.

If you enjoy Tech Journalism:

  • Subscribe to The Lunduke Journal at Lunduke.Locals.com.

  • Find your favorite Tech Journalist or publication… and let them know that they have options other than Big Tech. Send them this article. Send them my E-Mail.

The time to act is now.

-Lunduke

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This episode is free for all to enjoy and share.

Be sure to subscribe here at Lunduke.Locals.com to get all shows & articles (including interviews with other amazing nerds).

"Andreas Kling creator of Serenity OS & Ladybird Web Browser" - Lunduke’s Big Tech Show - September 13th, 2023 - Ep 044

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Keep The Lunduke Journal Free!

So far, in 2025, The Lunduke Journal has published 246 shows — being the only Tech News outlet covering the vast majority of those stories.

All without even the slightest influence from Big Tech. No sponsorships, no ad reads, not a penny taken from any company.

And every single story — every article, podcast, & video — is free to share far and wide.

In order for The Lunduke Journal to continue doing this unique work — to keep the lights on well into the future — we need your help.

If you haven’t yet become a subscriber to The Lunduke Journal, doing so today makes a big impact. Pick one of the options below. Big or small. Monthly, Yearly, or Lifetime subscriptions — or even simply one-time donations — all make a huge difference.

Support The Lunduke Journal

Monthly or Yearly Subscriptions:
Locals, Substack, X, YouTube, or Patreon

Lifetime Subscriptions:
Pay Once, For Life (Locals & Substack)

One-Time Donations:
Locals or Bitcoin

You Make The Lunduke Journal Possible

Seriously. This is all possible because of you.

We are able to make all of this free to share with the world because of you.

Might I make a suggestion?

The Lifetime Subscription (which counts towards both Substack and Locals) is a marvelous, one time, way to show support. And it comes with all of the perks (access to the Locals community as well as the official Lunduke Journal forum, & DRM-free eBooks).

You can snag a Lifetime Subscription via Locals, Substack, or with Bitcoin. Lots of options.

But, heck, any type of subscription (via any platform) is appreciated! Choose whichever works best for you!

Then be sure to go to Lunduke.com and choose the platforms which are the most convenient for you to use — The Lunduke Journal publishes all over!

And, once again, thank you for making The Lunduke Journal possible.

-Lunduke

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September 08, 2025
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Lunduke Journal hit 9 million views in August
And still not taking a single penny from Big Tech.

Thanks to all of you, August was a truly spectacular month for The Lunduke Journal.

After everything was tallied up — audio podcast downloads, video views, and article views — all of you viewed (or listened to) my work over 9 million times last month.

I’m not sure if that’s a record or not — I’ll need to go over some of the past stats to be sure — but it definitely makes me smile.

It means that the real Tech News — the stories that most Tech Journalists refuse to tell — is getting out there. In a big way. No matter how much Big Tech wants some of these stories to go away.

Stats for August

Here’s some Lunduke Journal stats (because stats are fun):

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  • Over 9 million views (or listens) during the last month (August) alone.

  • 131,817 free subscribers (not including audio podcast feeds).

  • 4,488 new free subscribers on the primary platforms.

  • $0.00 (zero) taken from any corporation (no sponsorships, no ad campaigns… not a penny).

9 Million “views”. In one month. Hot diggity!

You better believe I’ll be keeping a close eye on the stats this month to see if we get close to 10 Million. Because 10 Million is a nice, big round number.

And big, round numbers are fun.

No Sales in September

One other thing I wanted to mention: I’m hoping to do away with sales and discounts on Lunduke Journal subscriptions. Which means no sales during this month (September).

My hope is that, with the rapidly growing size of The Lunduke Journal’s audience, enough new subscriptions and donations will continue to roll in to keep this publication afloat… without sales. Because, let’s be honest, sales are kind of annoying, right?

The Lunduke Journal is unique in taking zero money from any company (while giving away nearly everything for free). Most Tech News outlets struggle to keep the lights on even with running paid ads (and paid articles) nearly non-stop.

Being funded 100% by all of you is something no other Tech News outlet even attempts.

And if we can do that while making all articles & shows free for the world… without needing to run any sales or promotions? How amazing would that be? It would send a profound message.

With that in mind, if you appreciate The Lunduke Journal, consider grabbing a subscription. Big or small (and via any platform), every subscription and donation goes directly to making this work possible.

Once again, a huge thank you for every subscription and donation.

Truly, The Lunduke Journal would not be possible without all of you.

Now, if you’ll excuse me, I have another show to record… which is probably going to make another Tech company very grumpy.

I love my job.

-Lunduke

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September 01, 2025
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Fired Microsoft Employee Encouraged Corporate Sabotage
Leaked screenshots from a Microsoft whistleblower reveals efforts, by a "Worker Intifada" organizer, to disrupt Microsoft business and send spam propaganda email to thousands.

This last week, members of the Microsoft “Worker Intifada” claimed that some of their members were fired by Microsoft in an attempt to silence the speech of pro-Palestinian employees.

Thanks to an internal Microsoft whistleblower, we have gained additional insight into the real reasons at least one of the “Intifada” organizers was fired.

Including mass emailing thousands of Microsoft employees with anti-Microsoft messages, and building internal, corporate websites dedicated to disrupting company business. Over the course of months.

And, of course, we’ve got screenshots.

The Microsoft “Intifada”

The Microsoft’s “Worker Intifada” held a press conference, on August 28th, at the office of CAIR — a response to a Microsoft’s Media briefing held 2 days earlier.

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A key topic being the firing of 4 Microsoft employees related to the “Intifada”.

One of those fired employees is Nisreen Jaradat, seen here speaking at the press conference at CAIR on August 28th:

 

Thanks to leaked Microsoft material, we can get a glimpse into the anti-Microsoft activity of Nisreen Jaradat… going back several months.

Anti-Microsoft Microsoft Employee

Nisreen created an internal website — on the Microsoft corporate Intranet — entitled “PledgeForPalestine”.

 

On that website, Nisreen encourages employees to take a pledge declaring that employees will “not support genocide”, specifically demanding that Microsoft no longer interact with Israel in any way.

It should be noted that, as of just a few days ago, this website was up within Microsoft.

Nisreen’s website also includes a list of ways where employees could sabotage internal corporate work.

 

Nisreen encouraged employees to:

  1. Refuse to work on support tickets that involve Israel (and sabotage any tickets worked on by others).

  2. Refuse to work with other employees on tasks which may involve Israel — or any Israeli Microsoft employees or customers.

In July, Nisreen sent internal Microsoft Teams messages to thousands of employees encouraging them to sign that anti-Israel and anti-Microsoft pledge.

 

But this wasn’t the first time Nisreen spammed Microsoft employees with pro-Palestinian propaganda.

Back in May of this year, Nisreen sent an email to over 8,000 Microsoft employees entitled “You can’t get rid of us.”

 

Within that email, she declared that her employers have “shown their true face, brutalizing, detaining, firing, pepper spraying, threatening and insulting workers and former workers protesting.”

Surprise, She Got Fired

Protesting your bosses and accusing them of “genocide” while encouraging thousands of other employees, in spam emails, to sabotage corporate work?

Now, think what you will about Microsoft… but I can’t imagine any company not firing someone who takes those actions internally.

In fact, I would suggest that it is wild that Microsoft put up with the actions of this “Intifada” organizer for so many months.


If you would like to be a Tech whistleblower — or would like to support the work of The Lunduke Journal — head to Lunduke.com. All of the information is there.

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