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IBM Taking DEI “Under the Radar”
Whistleblowers provide details on how IBM & Red Hat are simply renaming “Diversity” programs, as the company continues discriminatory hiring practices.
August 02, 2025
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Back in April, The Lunduke Journal broke the story of IBM “ditching DEI policies” company wide — including at their subsidiary, Red Hat. This change was announced in the wake of multiple lawsuits against IBM (for their DEI policies) and executive orders against DEI from President Trump.

At the time, activist employees at Red Hat / IBM were not happy (to say the least). Encouraging and planning protests, “raising hell”, and even “killing fascists”.

But, now that a little time has passed, let’s take a look inside at IBM and see how their “ditching DEI” change is actually going.

DEI Staying “Under the Radar”

Thanks to whistleblowers within IBM, we know that employee groups focused on DEI still, in fact, exist. They are simply changing names in order to “stay under the radar” and avoid having “a target on their back”.

 

The “diversity-inclusion” corporate Slack channel, for example, is now named “inclusion-at-ibm”. They simply dropped the word “diversity”.

The DEI Department is Still There

Employees are using that IBM DEI Slack channel to clarify corporate changes to DEI policy. Which, again, thanks to whistleblowers… we have screenshots of.

A few key items:

  • The “DEI Department” has been renamed to “Inclusion” — and now reports to Kitty Chaney Reed (the Chief Leadership, Culture and Inclusion Officer).

  • IBM is no longer part of the Human Rights Campaign — “the HRC no longer align with IBM priorities”.

  • “People can still identify their preferred pronouns in all of IBM systems.”

  • The game-ified “Allyship Badge” system has been removed.

 

As we can see, some DEI policies and programs are gone, while others remain. And IBM is making a point of renaming their DEI Department within HR.

We gain these insights thanks to Ruth Davis — an IBM Executive and who currently identifies as a “DEI Advocate”.

 

These clarifications were published by a current member of the IBM HR team… who was originally hired as a “Diversity and Inclusion Intern”.

 

In short: DEI advocates continue to control IBM HR, and DEI departments continue to exist.

IBM / Red Hat Discriminatory Quotas

Up until recently, both IBM & Red Hat had discriminatory hiring policies — including sex and skin color quotas and even rewards for executives for hiring fewer white men.

We learned, as part of the original leaks supplied to The Lunduke Journal back in April, that “diversity goals are no longer part of the executive incentive program”.

 

Which begs the question, now that a few months have passed, is IBM still discriminating against White Men?

Getting hard numbers on the demographics of new IBM / Red Hat employees is not likely to happen for quite some time — if ever. But here is a picture, posted yesterday, of new Red Hat interns.

That might give us some indication of where things are heading.

 

Well. Huh.

Finding the “White Guys” in this photo of Red Hat interns isn’t quite as challenging as a round of “Where’s Waldo?”… but it’s close.

Now for me, personally, I truly don’t care what the demographic ratios are of employees & interns within a company. Hire the best people for the job, regardless of their sex or ethnicity. Meritocracy is a good thing.

That said, considering the multiple pending lawsuits against IBM and Red Hat — specifically regarding their discriminatory policies towards White Men (and their previously stated goals of hiring less of them) — it is more than a little interesting that their latest crop of Red Hat interns is almost entirely… people who are not White Men.

Results Are Mixed

There are a few good signs in here of IBM dropping DEI related policies — including no longer being involved in the Human Right Campaign and the removal of the (rather repulsive, anti-White) “Allyship Badges”.

Unfortunately, most of the rest of what we’re seeing is less encouraging.

  • “DEI” groups simply being renamed to “Inclusion” in order to stay on the right side of the law.

  • What appears to be continued discriminatory hiring at Red Hat (despite lawsuits and stated policy changes).

  • Executives and HR still heavily controlled by “DEI Advocates”.

  • Corporate systems still using “preferred pronouns”.

While making significant changes to corporate policies can take time — especially across large organizations like IBM — some of these internal reports indicate an unwillingness to drop DEI policies on the part of key IBM leadership.

The Lunduke Journal will continue keeping tabs on both IBM and Red Hat.

Any employees looking to become whistleblowers can find whistleblower resources at Lunduke.com.

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The Unpublished Anti-Lunduke Hit-Piece
A Tech Journalist interviewed me for a hit-piece article. But the questions made them look bad, and they shelved the story. So I'm publishing their hit-piece for them.

Back in September, shortly after the assassination of Charlie Kirk, I was contacted by a Tech Journalist writing for FossForce.com (a smaller, Open Source focused publication) who was working on an article around Open Source, Antifa, and the Lunduke Journal’s coverage of those topics.

This particular outlet had, several months prior, run an “anti-Lunduke” hit piece without first reaching out for comment — which resulted in their most popular article (at least on social media) in quite some time.

With that in mind, it seemed reasonable that they’d want to repeat that success with another “anti-Lunduke” story.

This time they were doing the responsible thing. They reached out to the subject of the hit-piece article with questions. I like encouraging Tech Journalists when they do actual journalism, so I answered each and every query with easy-to-quote responses.

But, it would appear that the answers they received were not conducive to creating the hit-piece they were hoping for — my guess is they realized their questions made them look like the villain in the story. The villain they, clearly, hoped to portray me as.

They opted to not publish the piece.

So I’m publishing their hit-piece for them.

Below is every question — and every answer (with no edits) — which I was asked, on September 19th, by a Tech Journalist by the name of Christine Hall, writing for FossForce.

Fair warning: This is very, very politically charged.

Enjoy.


September 19th

Hall:

The last time I mentioned you in an article, you castigated me for not reaching out to you beforehand. Well, I’m reaching out now. We’ll see what comes of this.

You do recognize that the vast majority of organizations using the term antifa as a descriptor are not in the least bit terrorist and pose no threat to society -- and indeed, the only threats they might pose to fascist groups are not physical or life-harming?

Lunduke:

Hello Christine! Nice to hear from you!

Many, if not most, of those proclaiming support for Antifa (within Open Source) have also made statements encouraging or supporting violence and discrimination.

Regardless of that fact -- which I have documented extensively in Lunduke Journal coverage -- when violent acts are committed (such as murder, riots, and lynchings) in the name of “Antifa”, to turn around and immediately declare yourself to be “Antifa” is a clear declaration of support of that violence.

Hall:

And why did you feel it necessary to call out Danielle Foré’s [the founder of the elementary OS Linux Distribution] trans status in such an ugly manner?

Lunduke:

There is a noteworthy overlap between “Trans activism” and support for political violence -- including in the recent murder of Charlie Kirk (the murderer’s boyfriend was “Trans”).

In the case of Daniel Fore, he, a leader of an Open Source project, regularly calls for discrimination (and violence) against people he disagrees with -- often in conjunction with his self-declaration as “Trans”.

Thus, his declaration of being “Trans” becomes a part of the overall story.

It is worth noting here that The Lunduke Journal has never -- and would never -- call for discrimination or violence against someone because of how they identify or who they may (or may not) vote for.

This is in stark contrast those, such as Mr. Fore, who consider themselves “Trans” or “Antifa” -- who actively advocate for both discrimination and violence.

Hall:

Mentioning a person’s trans status in ways that are pertinent to your argument necessates rudeness such as calling her a “dude who likes to wear dresses”?

Lunduke:

Dan Fore is, in fact, a dude who likes to wear dresses.

The only reason to view that as a negative is if you view dudes wearing dresses as a negative.

Hall:

I’ll quote you on that, which I’m pretty sure won’t bother you in the least.

Lunduke:

Absolutely! Quote anything I say here. In fact, I suggest quoting absolutely everything I’ve written to you here, today.

Hall:

You also understand, don’t you, that voicing disagreement with an assessment made by POTUS is not only legal but a healthy part of the national dialog.

Lunduke:

Absolutely! Did I say somewhere that it was illegal to disagree with a politician? It seems unlikely that I have ever said that.

Hall:

Also, how would you reply to this:

There have been very few murders linked to individuals associated with Antifa, some incidents of rioting attributed to Antifa supporters, and no credible evidence of lynchings conducted in the name of Antifa. Compared to far-right groups, violence attributed to Antifa is much less frequent and lethal, with only one suspected kill—Aaron Danielson in Portland, by an anti-fascist activist—officially confirmed in recent U.S. history.

Lunduke:

Murder is bad. I am opposed to all murder.

In the context of these discussions, bearing in mind the Kirk murder is important (as many statements were made in response to it). The murderer of Kirk appears to have been pro-Trans and pro-Antifa (based on all available information).

Hall:

Is there any evidence that the suspect was part of an antifa group? I haven’t seen any.

Lunduke:

I have seen some reporting to this effect (including statements from family and messages he wrote).

But, far more important to this story, is the response to the murder among Antifa supporters (including those within Open Source). A large portion of Antifa supporters have celebrated the murder as justified because it killed someone they considered to be a “fascist”.

Hall:

Also, no group should be held responsible for what some deranged person who identifies with the group has done.

Lunduke:

I agree that a broader group should not be held responsible for the actions of a small number of individuals.

However, and this is critically important, it is entirely appropriate to hold people responsible for their own statements and actions.

With that in mind: The overall messaging of Antifa (and Antifa supporters) tends heavily towards violence. Punching, killing, molotov cocktails, etc. are all common messaging used by Antifa (including by those I quote within the Open Source world -- many of whom have advocated violence against myself).

Advocating for violence, then celebrating when violence is committed, are not good things.

Yet we see a great deal of that among Open Source supporters of Antifa.

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October 13, 2025
Sale ends in a few hours, Lifetime Subs set up.

Holy moly, you guys are amazing.

A few days ago I published a “50% off” sale for Lunduke Journal subscriptions… and all of you showed up. In a big way.

To everyone who grabbed a Lifetime Subscription over the last few days: All of you are set to full Lifetime access. You should have a confirmation email in your inbox. If not, email me and I’ll make sure you’re setup properly.

That “50% off” sale ends tonight at midnight. So you have a few hours to snag a discounted subscription, if you haven’t already.

A huge thank you to everyone who supports this work. Couldn’t do it without you.

-Lunduke

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October 12, 2025
50% Off Lunduke Journal Extended Through Monday (Oct 13th)

Just a quick heads up:

The “50% off every kind of Subscription to The Lunduke Journal” sale has been extended through Monday (October 13th).

So. You know. Grab one at 50% off between now and end of the day on Monday.

To all of you amazing nerds who have picked up a Lifetime Subscription already this weekend: You are awesome. You’ll be receiving a confirmation email, with all of the Lifetime Subscription details, by tomorrow (if you haven’t already).

Oh, and remember how we hit 11 Million views last month? Yeah. We’re well on our way to blowing past those numbers in October.

Wild.

See you all on Monday!

-Lunduke

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