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AppleWorld 1987: When the Mac got color and expandability
Steve Jobs was against color screens and expansion bays, but after he was forced out of Apple... they arrived!
June 04, 2024
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In March of 1987, Apple held an event at the Universal Amphitheater in Los Angeles.

That event, “AppleWorld ‘87”, was where Apple announced two of the most critical Macintosh hardware updates in history: The Macintosh II and the Mac SE.

The Macintosh II, in particularly, was a big move for Apple. For multiple reasons:

  • The very first Macintosh without a built-in monitor.

  • The very first Macintosh capable of color graphics.

  • The first Macintosh (along with the SE) to use the ADB (Apple Desktop Bus) for connecting peripherals like keyboards. (ADB was first introduced 6 months earlier with the Apple IIgs.)

  • The first “modular” Macintosh — with multiple drive bays and six NuBus expansion slots (which could drive up to six monitors at once).

 

The Macintosh II was much more “PC Clone” like than previous Macs. Big, rectangular box filled with expansion slots. With a monitor stacked on top.

 

That’s a heck of a lot of firsts.

Fun historical tidbit: Steve Jobs was opposed to the Macintosh line having color displays. He felt that everything displayed on a Macintosh must be able to be printed on a standard printer (he was an avid believer in true WYSIWYG). And, since color printers were rare, Jobs was firmly opposed to a color display on a Macintosh.

 

Steve Jobs was also opposed to expansion slots, of any kind, in a Macintosh. Jobs felt strongly that the Macintosh should be a sealed box — not user serviceable or upgradeable — with no internal expandability, relying solely on serial ports for accessories.

 

To get around this… the Macintosh II project was started, in 1985, completely without Jobs’ knowledge. After Jobs was forced out of Apple, later that same year, the project became more prominent.

The next year, in 1988, Apple would announce the second operating system for the Macintosh II: A/UX.

A/UX, Apple’s first release of a UNIX based operating system, was absolutely fascinating. A full, multitasking UNIX — running on a Mac II — with Macintosh System Software running on top. Which means you could run both UNIX and Mac software, side by side, a full decade before the first release of Mac OS X (OS X Server 1.0, in 1999).

 

A/UX being all A/UX-y.

 

Want to know something even more crazy?

Not only could the Macintosh II run “Macintosh System Software” and “A/UX”… but there was also a NuBus expansion card called “Mac286” that added an entire 286 DOS computer to the Mac II.

 

The two NuBus cards of the Mac286.

 

The Mac286 was two big NuBus cards, connected together with a ribbon cable. One card containing the 286 CPU, the second card containing the memory and drive controller. 1 MB of RAM, CGA display, and full access to the Macintosh hard drive (via a “D:” that provided access to the Mac hard drive).

Yeah. That’s right. Mac OS, UNIX, and DOS. All on the same rig. Awesome.

Ok. Back to AppleWorld 1987.

Below is the keynote from the event, with the new hardware being introduced by Jean-Louis Gassée — who was, at the time, a Vice President at Apple. I highly recommend watching this keynote in full. It is a gateway into a critical time in computer history.

One fun Jean-Louis Gassée tidbit:

During Memorial Day weekend of 1985, John Sculley (who was the CEO of Apple at the time), was in travelling China. Steve Jobs, who was feeling super grumpy at Sculley, hatched a plan to remove Sculley from the Company. Well, Jean-Louis Gassée, who was the Director of European Operations for Apple, found out about Steve Jobs’ dastardly plan. What did Gassée do? He told the board of Apple, who were not too pleased with Jobs (to put it mildly). This directly led to Steve Jobs getting the boot from Apple.

John Sculley then appointed Gassée to be the new head of Macintosh Development… Steve Jobs’ old role. Brutal, right?

During his time in the role, Gassée would introduce the Mac II, and create the Macintosh laptop line… starting with the Macintosh Portable. It could be argued that Gassée had a bigger impact on what the Macintosh would become… than even Jobs himself.

Gassée would later go on to found Be, inc., and create the legendary BeOS. The impact he has had on the broader computer industry is nothing short of astounding.

Fun side note: There was a period of time, during the late 1980s were Apple was producing four distinct operating Systems:

  • ProDOS for the Apple II line (including IIgs)

  • GS/OS for the Apple IIgs

  • Macintosh System Software (before it became known as Mac OS)

  • and A/UX (Apple’s UNIX version)

Four Operating Systems from Apple.  Plus the ability to run DOS via an expansion card.  And two completely different computer architectures -- both with similar, color graphical interface -- competing for survival (the Macintosh II and the Apple IIgs).

It was a crazy few years at Apple.

 

Advertisement for Apple IIgs (intruduced in 1986).  Which, in many ways, was directly competing with the Macintosh line (and the color Mac II specifically).

 

During that same time, Steve Jobs -- after getting the boot from Apple -- was off building NeXTStep… which would eventually get tweaked and renamed to MacOS X. (But that… is a different story.)

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Wow! Only 2 Lifetime Subs left to hit the January Lunduke Journal goal!

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Those Lunduke Journal Lifetime Sub Details

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The Famous Lifetime Subscription (with Bitcoin discount)

And, finally, you can obtain a Lifetime Subscription via Bitcoin. Save a few bucks with this option, as Bitcoin processing has fewer fees associated with it.

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December 26, 2024
15 hours left to grab a Lunduke Journal Lifetime Sub

Woo!  We're over 85% of the way to hitting our January subscription goal for The Lunduke Journal!  Not too shabby!

Want to help push us over 100% -- and keep truly independent Tech Journalism alive and rocking?  You can grab a discounted Lifetime Subscription until midnight tonight (Thursday, Dec 26th).

Those Lunduke Journal Lifetime Sub Details

  • Lifetime Subscriptions for $200, via Locals.

  • Lifetime Subscriptions for $190, via Bitcoin.

  • Either for yourself or for a gift.

  • Through December 26th.

All the details below. Or pick up a standard monthly / yearly subscription (via whatever subscription platform you prefer).  Everything goes directly towards that January goal — and keeping The Lunduke Journal confidently operating well into the future!

The Famous Lifetime Subscription via Locals

The "World Famous Lunduke Journal Lifetime Subscription" is exactly what it sounds like. Pay once and get full access to The Lunduke Journal (with all the perks of subscription on Locals). For life.

Plus: They make a great, nerdy gift.

New Lifetime Subscriptions are available, for $200, from now through December 26th. Then this option goes "back into the vault".

Here's how to grab one of these coveted bad boys for yourself:

  1. Go to Lunduke.Locals.com/support.

  2. Select "Give Once".

  3. Enter "200" into the amount field.

  4. After checking out, Lunduke will toss you an email once your account is set to full lifetime status. (This usually happens within a few hours.)

Want to purchase a Lunduke Journal Lifetime Subscription as a gift for someone else? Here's how:

  1. Go to Lunduke.Locals.com/support.

  2. Select "Give Once".

  3. Enter "200" into the amount field.

  4. Send an email to "bryan at Lunduke.com" with the subject "Lifetime Gift Subscription". Include the email address and / or Locals user name (if they have one) of the person you would like to gift the subscription to.

  5. Lunduke will email you to confirm details.

The Famous Lifetime Subscription (with Bitcoin discount)

You can also obtain a Lifetime Subscription via Bitcoin. Save a few bucks with this option, as Bitcoin processing has fewer fees associated with it.

  • Make sure you have a Lunduke.Locals.com account (a free account works just fine).

  • Send $190 worth of Bitcoin (or more) to the following address:

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  • Email "bryan at lunduke.com" with the following information: What time you made the transaction, how much was sent (in Bitcoin), and the email address you use (or plan to use) on Locals.com.

Nice and easy.

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December 24, 2024
No shows Dec 24th, 25th. Lifetime subs available through 26th.

A massive Merry Christmas and Happy Hanukkah to everyone!

This year the start of Hanukkah lines up nicely with Christmas (starting on sundown, Christmas Day) -- so I'm taking off the 24th and 25th (in honor of Christmas -- and to prepare of Hanukkah).  Regular Lunduke Journal Shenanigans (tm) will resume on Thursday, December 26th.

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For me, Hanukkah starting at sundown on Christmas Day is just perfect.  Lets each holiday shine and compliment each other.

Also: A huge thank you to everyone who has subscribed or donated to The Lunduke Journal this month.  Because of you we have almost accomplished our funding goal... for next month.  We're sitting around 80% or so.  How sweet is that?

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If anyone feels like pushing us over the line (zero pressure)... I'm keeping the Lunduke Journal Lifetime Subscription available through the 26th.  If you want one (for yourself or as a gift), feel free to snag one.  They're awesome.

Either way, you rule.  Enjoy whichever holiday you celebrate.

Eat something yummy.  Do something nerdy.  You deserve it.

-Lunduke

Those Lifetime Sub Details

  • Lifetime Subscriptions for $200, via Locals.

  • Lifetime Subscriptions for $190, via Bitcoin.

  • Either for yourself or for a gift.

  • Through December 26th.

All the details below. Or, you know, pick up a standard monthly / yearly subscription (via whatever subscription platform you prefer). No pressure. Everything goes directly towards that January goal — and keeping The Lunduke Journal confidently operating well into the future!

The Famous Lifetime Subscription via Locals (+ Gift Option)

The "World Famous Lunduke Journal Lifetime Subscription" is exactly what it sounds like. Pay once and get full access to The Lunduke Journal (with all the perks of subscription on Locals). For life.

Plus: They make a great, nerdy gift.

New Lifetime Subscriptions are available, for $200, from now through December 26th. Then this option goes "back into the vault".

Here's how to grab one of these coveted bad boys for yourself:

  1. Go to Lunduke.Locals.com/support.

  2. Select "Give Once".

  3. Enter "200" into the amount field.

  4. After checking out, Lunduke will toss you an email once your account is set to full lifetime status. (This usually happens within a few hours.)

Want to purchase a Lunduke Journal Lifetime Subscription as a gift for someone else? Here's how:

  1. Go to Lunduke.Locals.com/support.

  2. Select "Give Once".

  3. Enter "200" into the amount field.

  4. Send an email to "bryan at Lunduke.com" with the subject "Lifetime Gift Subscription". Include the email address and / or Locals user name (if they have one) of the person you would like to gift the subscription to.

  5. Lunduke will email you to confirm details.

The Famous Lifetime Subscription (with Bitcoin discount)

You can also obtain a Lifetime Subscription via Bitcoin. Save a few bucks with this option, as Bitcoin processing has fewer fees associated with it.

  • Make sure you have a Lunduke.Locals.com account (a free account works just fine).

  • Send $190 worth of Bitcoin (or more) to the following address:

bc1qyjakve8fywm8pz2v99v57yhjj0vzr2vjze6fcq

  • Email "bryan at lunduke.com" with the following information: What time you made the transaction, how much was sent (in Bitcoin), and the email address you use (or plan to use) on Locals.com.

Nice and easy.

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