Lunduke
News • Science & Tech
The Best of 1986's "The Apple Collection"
Fashion, Booze, Toys, & Vehicles. Seriously.
July 21, 2023
post photo preview

In 1986, Apple Computer Incorporated unleashed "The Apple Collection" upon the world.

It wasn't a new computer.  Nor, for the most part, anything even vaguely computer-related.

It was clothes.  And vehicles.  And fashion accessories.  Even a few bottles of wine.  Apple, essentially, launched an order-by-mail, high-fashion department store.

Seriously.

This was a very real thing that happened the year after Steve Jobs was ousted from the company he co-founded.  Needless to say, this endeavor did not prove to be a success.

Below, I have painstakingly collected my favorite items from the very first (and very last) catalogue of "The Apple Collection", released for the "1986 - 1987" shopping season.  Including the actual descriptions given to each item by Apple.

Enjoy.

The Original Apple Watch

Take a dive.  The Apple watch is water-resistant to 100 feet.  Comes with quartz movement and a 90-day warranty.  Apple Watch, $35.

Seriously.  You could have had an Apple Watch for $35.  With quarts movement and everything.

The Apple T-Shirt

Apple cotton T-shirts feature the Apple name on the front, the Apple logo on the back.  Available in kids' sizes, too.  Adult T-shirts (S-XL), $7.50.  Kids' T-shirts (4T,S-L), $6.50.

That is one seriously 1980s logo!

The Apple Mouse Cover

This fuzzy gray creature is the only way to make your Macintosh even more user friendly.  He's a mousterpiece.  Mouse Cover.  $5.95.

Yep.  A mouse cover.  For your mouse.  Get it?

He's... a "mousterpiece".  I kinda liked when Apple was cracking Dad Jokes like that.

The Apple Sailboard

The Apple Sailboard.  $1,100.

I'm not sure if I despise this... or desperately want one.

The Apple Hat

Show whose team you're on with our corduroy baseball cap with adjustable band and embroidered logo.  Corduroy Baseball Cap.  $9.50.

Ok.  I'll admit it.  There was a time when I would have worn one of these.

The Apple Paperclip

Just the thing to keep those little phone message slips in one place.  Paper Clip.  $3.

Right about now, you're thinking this is a joke, right?  But it's not.  It's real.

That is a 3 dollar paperclip.  With an Apple on it.

To be clear: This is not a box of paperclips.  This is one paper clip.

The Apple Disk Box

An elegant place to store your 3.5" disks, and it holds 100 of them.  Walnut Disk Box, $24.

One of the few things in The Apple Collection that has to do with computers!  And, you know what?  I want one!  A walnut 3.5" floppy box?  Yes, please!

The Apple... Big Sweater

After a rough day windsurfing, the Apple sweatshirt is just the thing.  Letter Sweatshirt, $15.

I.  Um.  Yup.  That's a big sweater.

The Apple Calculator

This finely designed Braun calculator has an eight-digit display and four-key memory storage.  Battery operated, it coms with a protective travel case.  Braun Calculator.  $80

Go ahead.  Check the price on this incredibly simple calculator.  That's right.  80 bucks.

But, hey!  8 digit display!

The Apple Scooter

It's not a car.  It's not a motorcycle.  It's a totally new form of personal transportation.  Honda's Helix scooter has push-button starting and automatic transmission.  And from Apple, an Apple license plate frame.  Helix Scooter, $2,598.

Wait.  Apple sold a Honda scooter?

Yes.  Yes, they did.  Though there wasn't very much "Apple-y" about it.  Just a custom license plate frame.  Still.  They sold it.  Unfortunately they never provided a picture of the license plate frame.

The Apple Wooden Puzzle

Put all the colorful pieces of this hardwood puzzle togther and what do you get?  Perfect for children of all ages.  Nontoic finish.  Apple Puzzle.  $12.

You know.  Like for little kids.  This one actually I kinda like.

The Apple Toy Truck

The truck the future comes in.  It runs just as well on big kids' desks as on little kids' floors.  Truck.  $29.

Somehow Apple managed to resist making any "Mac Truck" jokes for this one.

Though... this isn't based on a "Mack Truck" design.  It's more like an early 1980s Freightliner (similar to what the original design of Optimus Prime used in the Transformers).

Just the same... cool toy.

The Apple Wine

Ridge Zinfandel Glen Ellen 1980 and Cabernet Sauvignon 1981 from Napa County, California, both com with an Apple gold seal.  Toast a very fine year in Apple-design crystal wine glasses.  Set of Ridge Zinfandel and Cabernet, $25.  Set of two Wine Glasses, $12.

Yep.  Apple wine and wine glasses.

The Apple Polo

These heavyweight 100% brushed cotton polo shirts are perfect for the courts or the club.  Polo Shirt, $32.

I love this picture.

So much.

The Apple Money Clip

Put a piece of Tiffany in his pockeet.  Our sterling silver Tiffany money clip is ngraved with the Apple logo.  Tiffany Money Clip.  $35.

We close out this journey into The Apple Collection with the Apple Money Clip.

Because... it just feels fitting, somehow.

Now, tell the truth.  Looking back over this list of items... you kinda want a few of these, don't you?

Especially the mouse cover.

That thing was a mousterpiece.

community logo
Join the Lunduke Community
To read more articles like this, sign up and join my community today
15
What else you may like…
Videos
Podcasts
Posts
Articles
Canadian BSD Conference to Require Masks, Social Distancing

It's 2025. And this Leftist Tech Conference (BSDCan, sponsored by Netflix and Apple) is requiring medical grade masks.

00:08:01
Nerd Fests Ban Conservatives, Invite Leftists Promoting Terrorism

Game & Geek Expo bans conservatives. KDE conference (aKademy" ) invites activists who encourage firebombing cars and murdering Jewish journalists. This is the state of Nerd Fests.

00:13:25
Trans Pride Month Starts Early for GNOME

One month is not enough "PRIDE" for the GNOME Foundation. The Open Source Desktop Environment wants PRIDE Month to be "5 or 6 weeks long".... and has already started.

00:16:05
November 22, 2023
The futility of Ad-Blockers

Ads are filling the entirety of the Web -- websites, podcasts, YouTube videos, etc. -- at an increasing rate. Prices for those ad placements are plummeting. Consumers are desperate to use ad-blockers to make the web palatable. Google (and others) are desperate to break and block ad-blockers. All of which results in... more ads and lower pay for creators.

It's a fascinatingly annoying cycle. And there's only one viable way out of it.

Looking for the Podcast RSS feed or other links? Check here:
https://lunduke.locals.com/post/4619051/lunduke-journal-link-central-tm

Give the gift of The Lunduke Journal:
https://lunduke.locals.com/post/4898317/give-the-gift-of-the-lunduke-journal

The futility of Ad-Blockers
November 21, 2023
openSUSE says "No Lunduke allowed!"

Those in power with openSUSE make it clear they will not allow me anywhere near anything related to the openSUSE project. Ever. For any reason.

Well, that settles that, then! Guess I won't be contributing to openSUSE! 🤣

Looking for the Podcast RSS feed or other links?
https://lunduke.locals.com/post/4619051/lunduke-journal-link-central-tm

Give the gift of The Lunduke Journal:
https://lunduke.locals.com/post/4898317/give-the-gift-of-the-lunduke-journal

openSUSE says "No Lunduke allowed!"
September 13, 2023
"Andreas Kling creator of Serenity OS & Ladybird Web Browser" - Lunduke’s Big Tech Show - September 13th, 2023 - Ep 044

This episode is free for all to enjoy and share.

Be sure to subscribe here at Lunduke.Locals.com to get all shows & articles (including interviews with other amazing nerds).

"Andreas Kling creator of Serenity OS & Ladybird Web Browser" - Lunduke’s Big Tech Show - September 13th, 2023 - Ep 044

Latest machine saved from e-waste: a mid-2011 27” iMac! Haven’t had a chance to test it out or check the specs, but I’ll let you all know once recovery is done. I like this one because it still has an optical drive, an SD card reader, multiple USB, and FireWire 400/800 ports. Its last supported OS is High Sierra but I plan to upgrade it to Sequoia with OCLP. I’m also going to swap the hard drive out for an SSD and max the RAM out at 32 GB. I’ve already got the drive so the only expense here is the memory which will only be about $50 USD. Not too shabby 😊

post photo preview

Closed captions on DVDs are getting left behind

13 hours ago

10 Browser Security Myths You Need to Stop Believing - YouTube

50% off Monthly, Yearly Subscriptions! Lifetime Subs for $100! Let's get everyone subscribing to The Lunduke Journal!

The number of free subscribers to The Lunduke Journal has absolutely exploded — across a bunch of platforms — which is truly amazing. The real Tech News is spreading farther than ever.

In fact, the free subscriber growth is so utterly massive, that if even a tiny fraction of you became a paying subscriber… The Lunduke Journal would become comfortably financially set for a very long time. Able to continue reporting on Big Tech — and corrupt Tech Foundations — well into the future.

All without taking a penny from Big Tech.

With that in mind, let’s do something awesome… something that will make Big Tech really grumpy.

Let’s get as many people subscribing to The Lunduke Journal as possible. Right now. This week. Let’s make this Big-Tech-Free, Non-Woke Tech News publication financially set for a good, long time.

To give everyone a kick-in-the-butt to help make that happen, I’m going to discount absolutely every type of subscription in a crazy way — through Friday, May 9th.

  • %50 off Monthly — Now $3 / Month (was $6 / Month)

  • %50 off Yearly — Now $27 / Year (was $54 / Year)

  • %50 off Yearly MP4 Downloads — Now $27 / Year (was $54 / Year)

  • %50 off Lifetime Subscriptions — Now $100 (was $200)

That Lifetime Subscription one is crazy.

Seriously. Make a one-time donation of $100, and be subscribed to The Lunduke Journal… for life. (This includes full access to the community Forum.)

If even 1% of the new free subscribers who have joined in the last month take advantage of this… The Lunduke Journal will be fully funded through the end of this year. And then some.

Let’s make it happen. Scroll down. Pick which ever subscription type works best for you. Then high-five yourself for making Big Tech grumpy.

Just be sure to do it by the end of the day on Friday, May 9th. The prices all go back to normal after that.

50% Off Yearly or Monthly Subscription:

50% off a Yearly or Monthly subscription to The Lunduke Journal are available via both Locals and Substack. (This includes full access to the community Forum.)

That means $3 / Month. Or $27 / Year (which works out to $2.25 / Month).

Via Lunduke.Locals.com:

Via Lunduke.Substack.com:

The Famous Lifetime Subscription:

The "World Famous Lunduke Journal Lifetime Subscription" is exactly what it sounds like. Pay once and get full access to The Lunduke Journal. For life.

And now, through Friday, May 9th… you can snag one at a crazy discount. Normally these are $200… but you can grab one for $100. (You can also pay more if you’d like to donate a little extra.)

The Lifetime Subscription can be obtained via Locals, Substack, or using Bitcoin. All three options work great and are super easy. Scroll down and choose your option.

How to get a Lifetime Subscription via Locals:

  1. Go to Lunduke.Locals.com/support.

  2. Select "Give Once".

  3. Enter "100" (or more) into the amount field.

  4. After checking out, Lunduke will toss you an email once your account is set to full lifetime status. (This usually happens within a few hours.)

How to get a Lifetime Subscription via Substack:

  1. Go to Lunduke.Substack.com/subscribe.

  2. Select the “Lifetime Subscription” option.

  3. After checking out, Lunduke will toss you an email once your account is set to full lifetime status. (This usually happens within a few hours.)

If you would also like full, Lifetime access to Lunduke.Locals.com (which is included):

  1. Make a free account on Lunduke.Locals.com.

  2. Email “bryan at lunduke.com” with the email address you use on both Substack and Locals (can be different email addresses).

  3. Lunduke will toss you an email once your account is set to full lifetime status on Locals.

How to get a Lifetime Subscription with Bitcoin:

You can also obtain a Lifetime Subscription via Bitcoin.

bc1qyjakve8fywm8pz2v99v57yhjj0vzr2vjze6fcq

  • Email "bryan at lunduke.com" with the following information: What time you made the transaction, how much was sent (in Bitcoin), and the email address you use (or plan to use) on Locals.com or Substack.com.

50% Off DRM-Free, MP4 Downloads:

Want to be able to download every show The Lunduke Journal releases (and watch them on whatever device you like)? Yeah. You can do that. For 50% off.

Note: This DRM-Free download option does not include access to the Forum. This option is strictly for downloading the episodes.

Make a One Time Donation

Subscription not enough (or not your thing)? Want to toss in a one-time donation to The Lunduke Journal? There’s a few great options!

Via BitCoin:

Send any amount of BTC to the following address:

bc1qyjakve8fywm8pz2v99v57yhjj0vzr2vjze6fcq

  • Email "bryan at lunduke.com" with to let us know it was you! You can choose to keep your donation anonymous if you prefer. (Either way, all BTC donations get included in the matching deal.)

Via Locals:

  1. Go to Lunduke.Locals.com/support.

  2. Click “GIVE ONCE”.

  3. Enter any amount you like.

You Make This Possible

A huge thank you to all of the subscribers who have made The Lunduke Journal possible. Because of you, we have been able to do true Tech Journalism — to tell the stories that no other Tech News outlet has the cajones to touch.

And to all of you new Lunduke Journal subscribers: Welcome to the last bastion of truly independent, Big-Tech-Free, ad-free, non-Woke Tech Journalism.

-Lunduke

Read full Article
Lunduke Interviewed by Side Scrollers

Yesterday I joined the Side Scrollers show for an hour-long interview.

We covered the Adobe Copyright fight, PewDiePie and Linux, Pokemon Go and the CIA, and how The Lunduke Journal came to be. Definitely worth a watch. I join the show around the 56 minute mark.

 

Next Monday (May 12th), I’ll be a guest on Citizen Podcast with Dan Hollaway.

Critically Important Reminder: The Lunduke Journal refuses to take any funding from Big Tech. The coverage from The Lunduke Journal is only possible because of you.

And with efforts to silence The Lunduke Journal ramping up (including fraudulent copyright take-downs on YouTube), your support is needed more than ever before. If you haven’t already become a subscriber… there’s a lot of options.

All of them make a huge difference:

Without your support, so many stories about Big Tech and Woke Tech would never get told.

Seriously. Now’s the time to support this work, if you are able.

And a huge thank you to each and every one of you. You are making the Tech World a better place.

-Lunduke

Read full Article
Adobe silences Lunduke, "GNOME is Antifa", & Linux Leftists v. PewDiePie
The Lunduke Journal coverage for the week ending May 4th, 2025.

This has been one heck of a weird week — both for Open Source in general, and The Lunduke Journal in particular.

From GNOME contributors declaring that “GNOME is Antifa” to Open Source project leaders declaring that they intend to block PewDiePie fans from using Linux — because PewDiePie fans are, according to Open Source Leftists, “fascists”. Just plain weird.

And, of course, the saga of Adobe working to silence The Lunduke Journal continues to march forward.

As usual, most of these stories were not only broken by The Lunduke Journal… but most Tech News outlets have refused to cover them at all.

Highlights from the last week (ending Sunday, May 4th, 2025):

Those links are all to X — but you can also find all of these shows on every other platform where The Lunduke Journal is available (including Rumble, Podcast, YouTube, and the rest).

Reminder: The Lunduke Journal refuses to take any funding from Big Tech. This type of reporting is only possible through the support of all of you. There are a number of ways you can help out — and, big or small, every option goes directly towards funding this work.

Without your support, so many stories about Big Tech and Woke Tech would never get told.

Seriously. You make The Lunduke Journal possible.

Thank you.

-Lunduke

Read full Article
See More
Available on mobile and TV devices
google store google store app store app store
google store google store app tv store app tv store amazon store amazon store roku store roku store
Powered by Locals