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September 12, 2020

When Companies Do Evil -- What Should Engineers Do?

I'm writing this to all the engineers. The SysAdmins, Developers, Testers, and DevOps folk out there. The people that keep the servers running and the companies in business.

All of us that have been in this line of work, for more than a few years, have had at least one example (if not several dozen) where we have disagreed with something our company was doing.

Maybe we disagreed with the way our software was licensed. Or the marketing was, in our opinion, a bit deceptive. Perhaps we took issue with the way the personal data, collected by the services we built, was being used.

All legitimate concerns.

And, depending on a variety of factors, these are concerns we may have spoken out about.

Lots of possibilities. Maybe we opted to stay quiet to keep the paychecks coming. Maybe we tried to effect change internally... but simply gave up after that change proved too challenging. Every case is different. And no two engineers are going to be in the same set of circumstances.

But what if... the company we work for does something much, much worse?

I'm talking... real bad. So bad, that it can't be ignored. So utterly horrendous, that it will be talked about for years (if not decades, or more) to come.

A lot of engineers are finding themselves in exactly that position right now. And I feel for them.

Apple, for example, appears to be benefiting from slave labor -- a large group placed into camps, and forced to labor, by the Chinese government. (1)

This is, without question, a bad thing. I don't know of a single engineer that likes the idea of slave labor. And I know a lot of engineers.

Another recent example would be Netflix. (2) The streaming company is currently promoting and distributing a film ("Cuties" ) that, clearly and overwhelmingly, meets the legal definition of "Child Pornography". (3)

Not one single good person on planet Earth thinks child pornography is a good thing. Not one. Which means that not only did Netflix commit a crime (possibly a great many), but they have done something that nearly every human being finds utterly disgusting. Firmly within the very definition of "evil".

"Slave Labor" and "Child Pornography". Not little concerns. Possibly some of the worst things any person or company could do.

And we, as engineers, make a great deal of these things possible. We design, build, and maintain the technical infrastructure required for any of this to happen.

The software. The servers. All of it. It's us that makes it happen.

But that begs the question: What should a good engineer do in such situations?

I suppose there are really 4 primary options:

1. Ignore

The easiest reaction would simply be to ignore these bad things. To pretend them away.

To put those thoughts into a lock box, deep inside our soul. To block and filter any news stories or people talking about the topic.

To, in effect, put our fingers in our ears and sing "LA LA LA" as loudly as possible.

2. Rationalize

Or, we can rationalize these things.

"I didn't directly have anything to do with the slave labor. That was a different department. That's hardware. I work on the Operating System team."

... or ...

"I didn't make the child porn. That was someone else. I just write the python scripts that publish the files to the production servers."

... or ...

"These things are terrible. But I need the paycheck."

All of these rationalizations -- and the nearly limitless others -- have a bit of truth to them. That's what makes them good rationalizations.

But, at the end of the day, that means we still work at a company doing truly evil things. We justified it to ourselves (and others). And we got paid for it.

This approach to dealing with these evils... I tell ya. It makes my stomach hurt. No sir. Don't like it.

3. Stay and fight

In the two examples (Slave Labor and Child Porn), we all agree: these things are evil.

Evil must be stopped, right?

So, perhaps, we stay. We stay working at the company (and drawing a paycheck). But we fight to change things.

We push for the people making these evil decisions to be fired.

We push for changes to procedures and policies that would make those sorts of evils not happen in the future.

We push for the company to (at least attempt to) fix what they had done. However difficult that task may be.

This approach takes some serious guts. You're putting your livelihood on the line. You're talking, every day, with people at a company that you are fighting to change in a not-insignificant way. For most engineers... This is a darn stressful approach.

4. Leave

Or you can simply leave the company.

Maybe you speak out afterwards. Maybe you don't.

Maybe you become a whistle-blower and work to end those evils. Maybe... you don't.

Either way, you stop earning a paycheck that comes, at least in some part, from something truly evil.

...

Four distinctly different approaches -- and I'm sure there are plenty of others and variations. But, for me, I think it all boils down to this:

20 years from now, when I'm telling the story of that period of time. That time Netflix, Apple, or whatever company I was working at did something truly terrible -- just pure evil... the kind of evil that will be talked about for decades to come -- what did I do? What action did I take?

What will I say?

In that story, am I the hero? The good guy? When I tell the story, do I puff up my chest with a little pride? Does it make me feel good about my impact on that company... and the world?

Or am I the engineer that kept the machinery of evil chugging along?

The old saying "The only thing necessary for the triumph of evil is for good men to do nothing" comes to mind.

Right now seems like a pretty good time to think about such things.

1 - https://www.businessinsider.com/apple-forced-uighur-labor-iphone-factory-2020-3

2- https://www.foxnews.com/politics/ted-cruz-calls-for-doj-investigation-into-netflix-promotion-of-cuties

3- https://www.justice.gov/criminal-ceos/child-pornography#:~:text=Federal%20law%20defines%20child%20pornography,less%20than%2018%20years%20old).&text=Federal%20law%20prohibits%20the%20production,any%20image%20of%20child%20pornography.

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4th Wall Almost Full, $89 Lifetime Deal Ends Very Soon

Woo-hoo! The 4th Lunduke Journal Lifetime Subscriber Wall of Shame Awesomeness is almost full!

  • That means that, within the next day or two, the massively discounted Lifetime Subscriptions will go back to their normal price. So if you wanted to snag the $89 / $99 Lifetime Sub (instead of paying $300), now’s your last chance.

  • If you are already a Lifetime Subscriber and want to be added to the 4th (or the start of the 5th) wall, email me (bryan at lunduke.com). There are only a couple of spots left on Wall 4.

  • The new Lifetime Wall designs are locked and loaded, and will make their grand debut at the end of all new shows starting either Friday or Monday.

I also wanted to take a moment to thank all of the non-Lifetime Subscribers. The Lifetime Subs may get a little extra attention at the end of the shows… but every subscriber (Monthly & Yearly) helps to make this work possible.

All of you rule.

-Lunduke

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February 08, 2026
79 Million Views in 6 Months for The Lunduke Journal

Welcome to February, all of you amazing nerds!

January was a fun month for The Lunduke Journal (thanks to all of you). For those interested in a little Inside Baseball, I’ve pulled together some stats and charts below.

The short version: Great month. Crazy news stories. Solid growth. Can’t complain!

Revamped Lifetime Wall

Oh! And the “Lifetime Subscriber Wall” is getting a “retro” facelift.

This is what the four Lifetime Walls currently look like:

 

Once that 4th Wall is filled (a little over 75% of the way there as of this morning), I’ll be introducing the new designs (for all the walls) along with the starting of Wall Number 5.

Each Wall now has its own, distinct look and theme. Very Retro Computer-y. You’re going to dig it.

To make that “Wall Number 5” get here as fast as possible, I’ve gone ahead an reinstated the “$89 Lifetime Subscriber” deal. But only until Wall Number 4 is full.

Want to be on the Wall? If you don’t have a Lifetime Subscription, grab one. If you already have one, email me (bryan at lunduke.com) to let me know how you want your name to be displayed.

Once Wall 4 is full, the Super-Mega-Ultra Discounted Lifetime Subscription goes back to regular price. And, the next day, the new Lifetime Wall design appears at the end of new shows.

At the current rate, I expect that to happen in the next couple days.

Stats for January, 2026

Now let’s look at the stats for January.

Can’t lie. I’m pleased.

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The most popular story of January, 2026:

Taking a high level view: This means that, in the last 6 months (Aug ‘25 - Jan ‘26), The Lunduke Journal has had:

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Bonkers, right?

Here’s a chart of “views” for last 6 months:

Image
 

The long-term trend continues to be solidly upward, with February (in the first 7 days, so far) currently tracking slightly ahead of January.

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Here’s a combined subscriber chart for January (up 2,326 subscribers from the month prior):

Image
 

Wild. It is truly amazing to me how widely these stories are spreading nowadays.

Over 15 million. In one month.

These are numbers that most of the big, “Main Stream” Tech Journalists could only dream of.

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They are being seen. Far and wide.

Thanks to all of you.

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January 31, 2026
$89 Lifetime Offer Ends at Midnight!

I’ll make this quick: The $89 Lifetime Subscription offer for The Lunduke Journal ends at midnight tonight (Saturday, January 31st).

Once the calendar reads “February” — poof — the deal is gone.

If you wanted to save 70% on a Lifetime Subscription, these are your final hours.

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Far beyond anything I was expecting. All of you are absolutely amazing. The Lunduke Journal would not be possible without you.

If you were on contemplating grabbing that Lifetime Sub, I’d jump on it right now. The price goes back up to normal ($300) in about 12 hours or so.

Get it while it’s cheap!

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